Operation Sports Forums - View Single Post - Sega marketing skills are top notch this year

imported_Administrator · 07-29-2003, 10:26 AM

Quote:

sportsgeist said:
For one thing ESPN is the title and I'm sure Sega doesn't have to foot any bill for advertising. Sure Madden and NCAA2004 are on ESPN but they are paying out the nose for those spots. It would be very stupid if ESPN didn't advertise their own game(s) on their own channel(s). If they weren't going to advertise the hell out of ESPN then they shouldn't have put their name accross the cover.

#1 IT IS NOT THEIR GAME. You need to get that to sink in first before anything else will makes sense. It is Sega's game. Sega pays ESPN for the use if it's name, sounds, personalities. Sega does this in the hope that the ESPN license will make their game more popular.

As far as ad time and giving it to Sega for free, what dreamworld are you living in? Of course ESPN is going to charge Sega for ad time. Just like they charged them to use the ESPN name, music and personalities in their game.

And as for ESPN advertising games it puts it's name on and even caring about if they sell.... Go give Konami a call.

07-29-2003, 10:26 AM	#23
imported_Administrator All Star OVR: 17 Join Date: Jul 2002	Re: Sega marketing skills are top notch this year Quote: *sportsgeist said:* For one thing ESPN is the title and I'm sure Sega doesn't have to foot any bill for advertising. Sure Madden and NCAA2004 are on ESPN but they are paying out the nose for those spots. It would be very stupid if ESPN didn't advertise their own game(s) on their own channel(s). If they weren't going to advertise the hell out of ESPN then they shouldn't have put their name accross the cover. #1 IT IS NOT THEIR GAME. You need to get that to sink in first before anything else will makes sense. It is Sega's game. Sega pays ESPN for the use if it's name, sounds, personalities. Sega does this in the hope that the ESPN license will make their game more popular. As far as ad time and giving it to Sega for free, what dreamworld are you living in? Of course ESPN is going to charge Sega for ad time. Just like they charged them to use the ESPN name, music and personalities in their game. And as for ESPN advertising games it puts it's name on and even caring about if they sell.... Go give Konami a call.