Operation Sports Forums - View Single Post - Sega marketing skills are top notch this year

ZILLION · 07-29-2003, 10:58 AM

Quote:

bdoughty said:

#1 IT IS NOT THEIR GAME. You need to get that to sink in first before anything else will makes sense. It is Sega's game. Sega pays ESPN for the use if it's name, sounds, personalities. Sega does this in the hope that the ESPN license will make their game more popular.

It's not just a simple liscensing deal. It's definately a partnership. A partnership in the early growing stages but a partnership nonetheless between Sega,Disney and ESPN. You think Sega is putting up the serious money needed for Wieden Kennedy to do the upcoming Sega Sports ad campaign?

07-29-2003, 10:58 AM	#30
ZILLION Rookie OVR: 2 Join Date: Aug 2002	Re: Sega marketing skills are top notch this year Quote: *bdoughty said:* #1 IT IS NOT THEIR GAME. You need to get that to sink in first before anything else will makes sense. It is Sega's game. Sega pays ESPN for the use if it's name, sounds, personalities. Sega does this in the hope that the ESPN license will make their game more popular. It's not just a simple liscensing deal. It's definately a partnership. A partnership in the early growing stages but a partnership nonetheless between Sega,Disney and ESPN. You think Sega is putting up the serious money needed for Wieden Kennedy to do the upcoming Sega Sports ad campaign?