Operation Sports Forums - View Single Post - Sega marketing skills are top notch this year

imported_Administrator · 07-29-2003, 11:36 AM

Quote:

ZILLION said:

Quote:

bdoughty said:

#1 IT IS NOT THEIR GAME. You need to get that to sink in first before anything else will makes sense. It is Sega's game. Sega pays ESPN for the use if it's name, sounds, personalities. Sega does this in the hope that the ESPN license will make their game more popular.

It's not just a simple liscensing deal. It's definately a partnership. A partnership in the early growing stages but a partnership nonetheless between Sega,Disney and ESPN. You think Sega is putting up the serious money needed for Wieden Kennedy to do the upcoming Sega Sports ad campaign?

Umm I would guess yes....

http://www.gamerfeed.com/index.php?story=3588

All I have seen covered is "branding" and using ESPN as a vehicle to advertise and promote their products, including using the same ad agency refered to above. It did not say ESPN was footing the bill.

http://www.gamerfeed.com/index.php?story=3588

07-29-2003, 11:36 AM	#33
imported_Administrator All Star OVR: 17 Join Date: Jul 2002	Re: Sega marketing skills are top notch this year Quote: *ZILLION said:* Quote: *bdoughty said:* #1 IT IS NOT THEIR GAME. You need to get that to sink in first before anything else will makes sense. It is Sega's game. Sega pays ESPN for the use if it's name, sounds, personalities. Sega does this in the hope that the ESPN license will make their game more popular. It's not just a simple liscensing deal. It's definately a partnership. A partnership in the early growing stages but a partnership nonetheless between Sega,Disney and ESPN. You think Sega is putting up the serious money needed for Wieden Kennedy to do the upcoming Sega Sports ad campaign? Umm I would guess yes.... http://www.gamerfeed.com/index.php?story=3588 All I have seen covered is "branding" and using ESPN as a vehicle to advertise and promote their products, including using the same ad agency refered to above. It did not say ESPN was footing the bill. http://www.gamerfeed.com/index.php?story=3588