To give CFM a "soul", users need to be engaged at a level previously unseen. In CFM, since all users are coaches or owners this should be the core foundation and one of the deepest parts of the CFM experience.
To elaborate, users should be able to create their coach/owner to their own likeness or however they wish using a suite of tools, such as a new and improved next gen Gameface and have a variety of editing tools at their disposal (similar to the old Tiger Woods Golf character options). Everything from hats, clothing, shoes, coaching headphones, jewelry, wristbands, celebrations, should be accessible and unlockable depending on what a user achieves/experiences within CFM. EA could truly capitalize on this in a variety of ways as a win for the user and for their profit. In addition, each coach/owner should have a man cave/coaches corner/trophy room to decorate with various trophies, accolades, jersey's, unlockables, etc to show off to fellow CFM coaches/owners and those on their friends list.
By allowing a user this level of engagement through creating themselves or birthing their own creation and building on it, in addition to already running their own franchise would be a tremendous combination. It would only get better if the Madden folks can implement a coach/owner carry over feature to any following Madden games.
I've also posted on the EA Forum My Madden Game Ideas about this and also a Free Agency Waiver System idea (CFM sorely needs a system for free agents). The links are below if you're interested. Hopefully, this game continues to evolve and reach a high level.
Thanks for reading!
(Coaches and Owners)
http://forum.ea.com/eaforum/posts/li...9B6EF2420F99DD
(Free Agents)
http://forum.ea.com/eaforum/posts/list/10234894.page