EA Sports Partners with Real Madrid C.F. as Official Videogame Partner

[bxphenom7]

Quote: Originally Posted by KennyJ1976

Another useless exclusive license by EA Sports. For a company that clearly controls the soccer videogame market, EA Sports seems pretty threatened by the competition of KONAMI. Instead of trying to buy out the competition, how about continuing to improve your game and letting the gameplay speak for itself.

That wouldn't be very EA.

[Zac]

This really makes little sense. Making exclusive partnership deals with individual teams.

[Turbojugend]

Quote: Originally Posted by ZO

This really makes little sense. Making exclusive partnership deals with individual teams.

It doesn't add much to the FIFA game itself, but it's a huge deal for EA in terms of brand identity:

"The partnership extends into the Bernabéu, Real Madrid’s storied home pitch, on game day as the stadium’s big screen will occasionally display player celebrations rendered with EA SPORTS FIFA after home team goals. Those visiting the stadium will also have a chance to get a hands-on experience with FIFA 16 in a new experiential area at the Bernabéu. In addition, fans can expect to see EA SPORTS content in the stadium and on Real Madrid’s digital channels."

So basically, cross-branding in one of the world's most popular football stadiums.

[KG]

That Varane looks horrible

[Zac]

Quote: Originally Posted by Turbojugend

It doesn't add much to the FIFA game itself, but it's a huge deal for EA in terms of brand identity: "The partnership extends into the Bernabéu, Real Madrid’s storied home pitch, on game day as the stadium’s big screen will occasionally display player celebrations rendered with EA SPORTS FIFA after home team goals. Those visiting the stadium will also have a chance to get a hands-on experience with FIFA 16 in a new experiential area at the Bernabéu. In addition, fans can expect to see EA SPORTS content in the stadium and on Real Madrid’s digital channels." So basically, cross-branding in one of the world's most popular football stadiums.

That is my point. Announcing it like its some special thing players of the game should care about. It makes little sense. It has no bearing on the game at all. Its only a marketing thing for them in the real world. Which is very little to be honest. Because who doesn't know about EA sports and their FIFA game.


But now that I've thought about it a little. Maybe it could. Maybe there are people out there that see this and think, crap my favorite team wont be in PES, guess I have to buy FIFA this year. Who knows.

[Ermolli]

Quote: Originally Posted by ZO

This really makes little sense. Making exclusive partnership deals with individual teams.

It makes sense to me because it lets EA scan their players, use their stadium and chants, besides as Turbojugend said it's a way to promote the game during Real Madrid's home games. I hate these type of partnerships and exclusivity but it is what it is.

[jb12780]

Does that mean if in the game the managers don't win the champions cup they will be sacked?

Sent from my LG-LS980 using Tapatalk

[pjburrage]

Quote: Originally Posted by jb12780

So Messi is on the cover and they partner with Real? Interesting. Sent from my LG-LS980 using Tapatalk

This is the one thing that made me chuckle. They've unveiled all those covers in the past 48 hours, all with Messi front and centre, then this news. Guessing Madrid will get an exclusive cover for the copies they get to sell.