To get started, Brian Billick walks us through offensive game planning.
https://youtu.be/GGFREX4z1DE
If you would like more detail, you can order Coach Billick's book, Developing an Offensive Game Plan, from Amazon.
BASE OFFENSE:
Select personnel groupings, formations and plays that will comprise your base offense. Make sure these formations contain complementary and constraint plays.
*Protect your identity*
SITUATIONAL OFFENSE:
Select personnel, formations and plays for the following situations: Backed Up, Red Zone (+20, +10, +5, Goal Line), 4 minute offense, pre-red zone shots, and 2 Point Conversions.
Base Offense (open field)
Down and distances to prepare:
1st/10
2nd/long
2nd/medium
2nd/short
3rd/long
3rd/medium
3rd/short
3rd/1
However, before we can even begin to put together an offensive game plan, we must first know how to put together an offense. An offense is not a random collection of plays (sadly, that's most of the playbooks in Madden), it's a calculated selection of plays. All the plays should contain complementary plays, and work off of one another.
Here is a piece I wrote for Kobra's website, specifically for developing an offensive philosophy.
Developing An Offensive Philosophy: Building Your Pyramids
This approach is based off Central Connecticut State’s offensive pyramid building system.*I suggest taking this system a step further, and make a pyramid for both the run and pass games. This will allow you to be more detailed within the development of your offensive identity.
Building the base of your pyramids, selecting your core group of run and pass plays. These plays are going to be the staple of your*offense, your true identity – your bread and butter – so to speak.
The next tier of your pyramids will be comprised of your complementary plays. A complementary play is one that resembles a core play at the initial snap of the ball, and works in tandem with one or more of your core plays. You need these plays to keep the*defense from overplaying what you like to do most.
The final tier of your pyramids will be comprised of your constraint plays. This final section will contain screens, draws, reverses, and play action passes. Just as complementary plays keep the defense honest, so do constraint plays, just in a different manner.
Without defining your core, complementary, and constraint plays, you only have a random collection of plays. By defining these, it gives you a true offensive philosophy, a methodology, one in which all your plays work together. It gives your offense rhyme and reason, and creates a cohesiveness that will make your offense a true sum of it’s total parts
Here's the Central Connecticut State video. It's not as detailed, but I really like viewing the offensive building as building a pyramid.
https://youtu.be/2wvr8ntlclE
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