News Post

Midnight Events for the Launch of Electronic Arts' Madden NFL 06

DALLAS, Aug. 3 -- Before gridiron greats storm the field in the regular season, anxious fans can get their fix on Monday, Aug. 8 at 10 GAME RUSH(TM)@BLOCKBUSTER locations where football fanatics nationwide will be the first to score Madden NFL 06.

Pre-game tailgate festivities will begin at 10 p.m. in selected markets with activities such appearances by NFL players and professional cheerleaders, special giveaways, tournaments and of course, tailgate parties featuring subs, wings and a wide variety of munchies guaranteed to sustain even the newest Madden player.

All 450 Game Rush stores will stay open late to sell Madden NFL 06 at midnight on Aug. 9. The 10 cities hosting tailgate parties include: Atlanta, Cincinnati, Cleveland, Dallas, Detroit, Indianapolis, Los Angeles, Orlando, Fla., San Antonio and Tampa, Fla.

"Football fans have been waiting since the Super Bowl to get back in the action," said Diane Bendle, director of marketing, Game Rush. "What better way to kick-off the season than by enjoying a tailgate party with your home crowd and playing in a local Madden NFL 06 tournament* at Game Rush?"

All of the tailgate parties will feature tournaments* of Madden NFL 06 prior to the midnight launch of the videogame. In addition, current and former NFL players such as Charlie Waters, Drew Pearson, Ickey Woods, Louis Brendan and Brian Scott will be on hand to personally experience the game and meet fans.

"Game Rush creates great opportunities for gamers of all ages to experience the hottest games as soon as they come out," said Bendle. "We guarantee the best trade in prices which means more ways to game all year long. Game Rush is the entertainment destination for gamers."

Madden franchise fans can look forward to a revolutionized passing game with the new quarterback vision and precision placement. The game gives players the most groundbreaking and innovative offensive arsenal ever created. In addition, NFL Superstar Mode allows players to experience the life of an NFL player by earning one of more than 60 Personas ranging from MVP to Movie Star. With the official videogame license of the NFL and PLAYERS INC, and in its 16th year of the franchise, Madden NFL Football offers game changing innovation and complete NFL authenticity. With more than 43 million copies sold, Madden NFL Football continues to be the #1 football franchise and the all-time best selling sports franchise in North America.

To get your hands on Madden NFL 06 at midnight and join your local hometown tailgate party, go to www.gamerush.com to locate the Game Rush store near you.

About Blockbuster

Blockbuster Inc. is a leading global provider of in-home movie and game entertainment, with more than 9,100 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at blockbuster. Game [email protected] is the nation's number one entertainment destination for video games, offering the largest selection of games to rent, buy and trade at the best value, guaranteed.

*Game Rush Tournaments are not sponsored or administered by Electronic Arts Inc., or its Licensors.

Electronic Arts, EA and EA SPORTS are trademarks or registered trademarks of Electronic Arts Inc. in the U. S. and/or other countries. The mark "John Madden" and the name of John Madden are trademarks or other intellectual property of Red Bear, Inc. or John Madden, are subject to license to Electronic Arts Inc., and may not be otherwise used in whole or in part without the prior written consent of Red Bear or John Madden. NFL Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Officially licensed product of PLAYERS INC. www.nflplayers.com . All other trademarks are the property of their respective owners.

Blockbuster Inc.

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