News Post

NFL All-Pro Set to Take on Gamers in Madden 06 as Xbox Live ‘Game with Fame’ rolls out on Xbox 360

Xbox Live® and IGN® are teaming up with the NFL’s best to bring subscribers the first ever Madden NFL 06® Xbox Live ‘Game with Fame’ session on Xbox 360™. Kansas City Chiefs’ Running Back, Larry Johnson who amassed one of the single greatest seasons in NFL history in 2005 accumulating more than 2,000 total yards from scrimmage and 21 touchdowns will hit the virtual field on EA’s Madden NFL 06.

Fans should keep an eye out for Larry’s ‘gamertag’ which will be posted on the Xbox 360 Dashboard Thursday, February 2. Send Larry a friend request to challenge him on Friday, February 3 between 11:30 a.m. and 12:30 p.m. ET/ 8:30 a.m. – 9:30 a.m. PT in EA’s Madden NFL 06 for Xbox 360.

Johnson, in his third season with the Chiefs rushed for more than 1700 yards this season, ranking him third in the league and earning him his first ever Pro Bowl selection. As one of the most dynamic backs in the NFL, Johnson blends a mixture of speed and power to run through defenses throughout the league. His 21 total touchdowns placed him at second best and he topped the century mark in rushing during each of his nine starts this year. A prominent figure on and off the field, Larry has become the first NFL player to be sponsored by an urban brand apparel, signing a major endorsement deal with Rocawear®. Larry also was recently asked to host this year’s Player’s Gala®, which will take place immediately following the Super Bowl at Elysium Lounge on Sunday, Feb. 5 in Detroit. Past attendees have been Academy – Award winning actor, Jamie Foxx, recording artists Marc Anthony and Kid Rock as well as rapper/President and CEO of Def Jam Recordings, Jay-Z. For more information on this year’s Player’s Gala please visit http://www.superbowl.com/features/players_gala.

The Xbox Live "Game with Fame" program gives Xbox Live subscribers the unique opportunity to meet, chat and play against some of today's biggest athletes. Past "Game with Fame" celebrity players include Buffalo Bills running back Willis McGahee, Green Bay Packers running back Ahman Green, Pittsburgh Steelers wide receiver Antwaan Randle El and Adrian Aucoin of the Chicago Blackhawks. For further information on other Xbox Live events, be sure to visit the "Game with Fame" Web site at http://www.xbox.com.

For 16 years, Madden NFL football has been the definitive gridiron video game experience. With enhancements to the passing game, defensive improvements, and expanded online options, Madden NFL 06 takes you onto the field and into the locker room like never before.

Xbox Live continues to transform and unite Xbox game communities worldwide, with a presence in 24 countries worldwide and a global community of more than 2 million members. As the first and only global, unified online console games service, Xbox Live offers world-class games, intelligent matchmaking, tournaments, unique programming and integration with Xbox.com.

Xbox (http://www.xbox.com/) is Microsoft's future-generation video game system that delivers the most powerful games experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality. Xbox is now available in North America, Japan, Europe and Australia.

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