News Post

24: Agent Down, Inca Quest(TM), and 3D Pool, lead I-play’s casual Mobile Game Line-up for Q4

London, UK & San Mateo, CA – September 5th 2006: I-play, the mobile entertainment company, today unveiled a stellar line up of casual games that show the diverse range of the company’s product portfolio. With the upcoming release of "3D Pool 3:High Roller", the second installment of "24: Agent Down", based on the popular Fox television series "24", and iWin’s compelling online title "Inca Quest"(TM), I-play is unveiling the strength of their mobile games line up that will soon make their way onto carrier decks during the fourth quarter of 2006.

"3D Pool: High Roller" delivers an advanced simulation experience that even the most discerning pool aficionado will appreciate, where players can hit the big time in cities around the globe. Bring along your glamorous agent to help count the cash as you play in high class bars in Chicago, a riverboat in New Orleans and a penthouse in Las Vegas. Players can reward themselves with expensive gifts as the money rolls in, improving their lifestyle and equipment as the game progresses. "3D Pool: High Roller" offers amazing trick shots and uncommonly shaped tables that bring the challenge of 3D pool to a totally new dimension. Cue up the most authentic pool experience on mobile and take your skill and accuracy to their limits!

Jack Bauer is back in "24: Agent Down", the sequel to the hit "24"(TM) the mobile game, based on the prolific Fox TV series. This time, CTU Headquarters is under siege, and players must use an array of spy skills and gadgetry to rescue Jack Bauer’s friends and keep CTU’s secrets safe from terrorists. Guide Jack, Curtis and Chloe through a series of 24 time-sensitive missions and save the day… again. As one of the most compelling, challenging and engaging franchises on mobile, "24: Agent Down" turns your cellphone into a "Spy phone" and gives fans of the hit television series a chance to work alongside their favorite characters. Just like the television series, time is of the essence; do you chase the fugitive, or defuse the time bomb? Every decision you make can change the fate of the world.

Building on I-play’s successful Quest franchise, from online company iWin, which has delivered almost 2 million downloads in just over 12 months, the latest online blockbuster coming to mobile is "Inca Quest"(TM). Players are challenged to aim, launch, and match Incan color coins through temples of ancient secrets and untold treasure. This lighthearted color-popping journey will take players through 10 temples of adventure and 80 confounding puzzles! Challenges of skill, strategy, and fun await players in this next generation of puzzle action.

“In Q4 I-play further strengthens its casual gaming credentials by bringing a strong and diverse set of titles which will see gamers play Jack Bauer hunting down the rogue agent, as a hustler in the pool rooms of Las Vegas or Monaco or even a puzzle solver in the temples of ancient secrets.” said David Gosen, CEO of I-play. “We’re delivering a strong set of casual, ‘one thumb’ play games based on strong franchises that we have established on mobile. Great brands, simple and intuitive gameplay all lead to outstanding fun and entertainment for existing and new mobile gamers of every age.”

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 120 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. Working with the best media and entertainment brands I-play is dedicated to fulfilling the promise of the mobile phone as the first truly mass-market electronic entertainment platform.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with European Regional HQ in Dunfermline, Scotland and North American Regional HQ in San Mateo, California; a publishing studio in Macclesfield as well as sales offices in Paris, Hamburg, Madrid, Rome, New York and Singapore.

For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/. I-play is a trademark and trading name of Digital Bridges Limited.

About iWin, Inc

Founded in 2001, iWin, Inc is a leading developer and publisher of online casual games for the mass market. The company offers free games, premium download games and skill-based games through its web sites www.iwin.com and www.playsite.com. iWin also distributes its games through several leading web properties including Yahoo, Real Networks, MSN, Shockwave and AOL. iWin has created more than 30 Web games and top-selling download games including Jewel Quest(TM) (a Finalist for the 2004 Billboard Digital Entertainment Awards as "Downloadable Game of the Year"), Mah Jong Quest(TM), and Family Feud(R). iWin’s offices are located in San Francisco.

For more information, please call + 415 348 7276 or visit us at www.iwin.com.

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