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2K Sports and Pontiac Announce the 2nd Annual Pontiac Virtual NCAA Final 4 Tournament

Finalists to compete on the virtual court in College Hoops 2K7 at the NCAA(r) Men's Final Four* in Atlanta to win a 2007 Pontiac G5 GT

New York, NY - February 2, 2007 - 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), and Pontiac proudly announced today the 2nd Annual Pontiac Virtual NCAA(r) Final 4(r) Tournament. Fans will have the opportunity to play every match up of the actual NCAA Tournament before it happens through head-to-head online play on College Hoops 2K7, exclusively on Xbox Live. The four finalists will be invited to show off their skills in Atlanta and play the actual NCAA Men's Final Four match-ups in front of roaring fans. The champion of the Pontiac Virtual NCAA Final 4 Tournament will drive away in a new 2007 Pontiac G5 GT.

"The NCAA Final Four is where college spirit combines with raw talent to create an atmosphere that is unrivaled in the sports world," said Erik Whiteford, vice president of marketing for 2K Sports. "We wanted our fans to experience the same rush that the NCAA student athletes do when they hit the court by teaming up with Pontiac for the second year to bring the tournament to the virtual court with College Hoops 2K7."

Registration is now open for the Pontiac Virtual NCAA Final 4. To qualify for the tournament, contestants must have an Xbox Live Gold account and complete 10 online, ranked games of College Hoops 2K7 for either the Xbox(r) or Xbox 360(tm) video game and entertainment systems from Microsoft before March 10, 2007. The top ranked 192 contestants at the end of the qualifying period will advance to the full online tournament where they will play for a chance to be one of four finalists to battle in a live, head-to-head competition in Atlanta, Georgia on March 29-April 3, 2007.

Finalists will receive a trip for two to the 2007 NCAA Men's Final Four in Atlanta where they will showcase their virtual hoops skills by playing the Final Four match-ups, with the winner receiving a brand new 2007 Pontiac G5 GT, all courtesy of Pontiac - the official Performance Machines of the NCAA. To register and for official tournament rules and regulations, log on to http://virtualfinal4.2ksports.com <http://virtualfinal4.2ksports.com/ >

College Hoops 2K7, featuring cover athlete J.J. Redick, former student-athlete of the Duke University Blue Devils, is the #1 rated college basketball simulation series for five straight years*. With over 325 NCAA Division I schools and the deepest legacy mode available, College Hoops 2K7 defines the college basketball experience. It is now available for the Xbox 360, Xbox, and the PlayStation(r)2 computer entertainment system. College Hoops 2K7 will be available this month for the PLAYSTATION(r)3 computer entertainment system.

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