09:52 AM - October 17, 2007 by Steve_OS
1UP has the scoop.
"What happens when you put ex-Microsoft headman Peter Moore at the wheel of company like EA Sports? Paradigm shifts. You get an organization whose interest turns dramatically outwards towards a globalized portfolio and a laser focus on targeting sports-loving "quasi-gamers." Moore says regional sensitivity and a focus on the sports -- not the games -- represent the keys to a truly world-spanning empire."