10:00 PM - November 9, 2009 by Steve_OS
THQ TO HOST WWE® SMACKDOWN® VS. RAW® 2010 CONSUMER GAMEPLAY SESSION WITH EMI / CAPITOL MUSIC GROUP RECORDING ARTIST ADELITAS WAY
Band Members to Play Consumers in Latest Addition to Renowned Fighting Videogame Franchise via the Xbox LIVE® Online Entertainment Network
AGOURA HILLS, Calif. November 9, 2009 THQ Inc. today announced it will partner with EMI / Capitol Music Group recording artist Adelitas Way to offer consumers a unique opportunity to connect with the band using WWE® SmackDown® vs. Raw® 2010, the latest addition to the popular fighting videogame franchise. On Tuesday, November 10 at 6:00 p.m. ET/3:00 p.m. PT, Adelitas Way band members will log in to the Xbox LIVE® online entertainment network for the Xbox 360® video game and entertainment system from Microsoft to compete against fans using the Gamertag “ADELITAS WAY.” The consumer gameplay session is expected to last for approximately two hours.
“Licensed music contributions are an integral part of the overall gameplay experience for the WWE SmackDown vs. Raw franchise,” said Victor Rodriguez, music director, THQ. “The ability to include a prominent rising artist such as Adelitas Way, which has an impactful relationship with the WWE, further extends our ability to deliver the most authentic and entertaining simulation of WWE programming year after year.”
“We are very excited to interact with the fans in such a cool way; I hope our fans don’t hate us after we whoop them one by one,” said Rick DeJesus, lead vocalist, Adelitas Way. “Whomever we beat will get a hug from Keith when we come to your town because we love our fans.”
“Invincible,” the first single from the band’s self-titled debut album, appears on the soundtrack to WWE SmackDown vs. Raw 2010. In addition, “Invincible” is the official theme song of WWE Superstars, which can be seen every Thursday night at 8:00 p.m. and 12:00 a.m. ET, and Sunday at 12:00 p.m. ET, on WGN America in the United States. Adelitas Way is also responsible for the WWE entrance theme “A New Day” for “Legacy,” the ruthless trinity of WWE RAW Superstars Randy Orton, Ted DiBiase and Cody Rhodes. “A New Day” can be heard on Monday Night RAW, which airs live Monday nights at 9:00 p.m. ET on USA Network. The show is also rebroadcast on Wednesdays at 8:00 p.m. and 11:00 p.m. ET on mun2, Saturdays at 7:00 p.m. and 10:00 p.m. ET on Universal HD and Sundays at 3:00 p.m. ET on Telemundo.