11:00 PM - December 22, 2009 by Steve_OS
AGOURA HILLS, Calif., and STAMFORD, Conn., Dec 22, 2009 (BUSINESS WIRE) -- THQ Inc. (NASDAQ: THQI) and World Wrestling Entertainment, Inc. (NYSE:WWE), leaders in video gaming and sports entertainment, today announced that they have entered into a new eight-year agreement granting THQ the exclusive worldwide rights to develop and publish video games based on WWE(R)'s content effective January 1, 2010.
WWE grants THQ the exclusive worldwide rights to publish interactive games based on WWE properties across all major gaming platforms and distribution channels.
Since WWE entered the video game market in 1990, it has been a recognized leader and one of the top ten best-selling brands since 1995* according to NPD Group. Through September 30, 2009, THQ has reported net sales of WWE video games in excess of $1.4 billion.
"This agreement ensures that WWE games will continue to be an important cornerstone of THQ's annual release schedule for the long term," said Brian Farrell, THQ President and Chief Executive Officer. "We look forward to working directly with WWE to expand their brand in the video game space through continued game play innovation and increased online delivery of WWE content."
"As one of the most successful video game brands, WWE is excited to work directly with THQ to translate WWE's colorful characters and ever-changing content into exciting and fresh video games for our fans," said Donna Goldsmith, WWE Chief Operating Officer.
"This year's highly rated WWE SmackDown vs. Raw 2010 video game demonstrates the innovation and creativity that THQ brings to WWE," said Vince McMahon, WWE Chairman and Chief Executive Officer. "This new licensing agreement will ensure that we continue our tremendous success in the video game industry in the years to come."
*Based on US Market brand ranking 1995-November 2009
WWE grants THQ the exclusive worldwide rights to publish interactive games based on WWE properties across all major gaming platforms and distribution channels.
Since WWE entered the video game market in 1990, it has been a recognized leader and one of the top ten best-selling brands since 1995* according to NPD Group. Through September 30, 2009, THQ has reported net sales of WWE video games in excess of $1.4 billion.
"This agreement ensures that WWE games will continue to be an important cornerstone of THQ's annual release schedule for the long term," said Brian Farrell, THQ President and Chief Executive Officer. "We look forward to working directly with WWE to expand their brand in the video game space through continued game play innovation and increased online delivery of WWE content."
"As one of the most successful video game brands, WWE is excited to work directly with THQ to translate WWE's colorful characters and ever-changing content into exciting and fresh video games for our fans," said Donna Goldsmith, WWE Chief Operating Officer.
"This year's highly rated WWE SmackDown vs. Raw 2010 video game demonstrates the innovation and creativity that THQ brings to WWE," said Vince McMahon, WWE Chairman and Chief Executive Officer. "This new licensing agreement will ensure that we continue our tremendous success in the video game industry in the years to come."
*Based on US Market brand ranking 1995-November 2009
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