Rammer has just posted another NHL 11 blog. This one discussing the recently announced EA Sports Ultimate Hockey League.
"Let me start by saying that we heard all of the feedback and read all of the wishlists after NHL 10 hit the shelves. We know that our fans (ourselves included) want an online dynasty so Andy, Litty and myself started to brainstorm the best way possible to take online dynasties to completely new level. Our goal was to make the BIGGEST ONLINE DYNASTY MODE EVER (The working name for this mode up until February was the Global Online Dynasty but we figured the acronym might be a bit of a sticking issue so we ended up changing it).
We looked at the success that Madden has had with their online dynasty and also looked at how successful our approach to taking Online Team Play to the masses has been with the creation of the EASHL. We also knew that we had somewhat neglected players that only play Versus or Be A GM offline.
With that in mind, we decided to create the EAUHL (EA SPORTS Ultimate Hockey League) where every user can be a GM in a single league competing against the rest of the world in monthly seasons. The key being that you can play a game in your dynasty whenever you want with full leaderboards, trophies and monthly championships.
To create the biggest online dynasty mode ever in a single year was going to be a huge undertaking as we didn’t have any of the infrastructure needed to bring this mode to life. Luckily, our FIFA friends were working on Ultimate Team and we were able leverage a lot of their technology (ie. Card system for managing players, screens, auction house etc). Because we were able to leverage FIFA’s tech, it allowed us to spend more time really focusing on the execution of the online dynasty elements that are crucial to this mode."