The 2K Sports Facebook page has released the first details of NBA 2K11's My Player Mode.
"In this year's My Player mode, the game doesn’t end after the final buzzer. In NBA 2K11 you gotta take the podium for your own post-game press conferences. But watch what you say, your answers can earn you admiration or get you run out of town. Will you claim all the glory or will you praise your coaches?"