"Eurogamer: The Champion part of the title: that refers to the new game mode? An RPG-like mode?
Brian Hayes: Like I said, the only thing I'm at liberty to say right now is that there is something new. And as we've probably already said, it is something quite innovative, certainly for an EA Sports title or sports title in general. This approach to a single-player experience hasn't really been tackled. As far as any details, in terms of the design or the mechanics or what it's like, we're staying mum for now. That's the ways the pros do it. Duke [Indrasigamany - senior publicist] just came in and looked at me as if to say I've already said too much.
Eurogamer: Back to the new mode you can't tell me anything about: just how ground breaking will this be for Fight Night as a series? Is it a feature you can't believe you didn't add before? Is it the iPhone of fighting mechanics or the Gizmondo?
Brian Hayes: How groundbreaking is it in relation to Fight Night? It's certainly the most innovative, groundbreaking thing that any Fight Night game or any Knock Out game has done. Even more so, in terms of EA Sports, this approach to a single-player experience is just something that no other EA Sports game has done."