Check out the latest NBA 2K11 Developer Insight, featuring NBA Today 2.0 and new audio details.
"Another area of expansion was the context we wanted to bring to our Leaderboards and Standings analysis, since it's such a big part of the NBA Today experience as well as in Association. The relevance of having your team in the top 5 in a certain stat category in November versus late in March has different implications, and we wanted to bring that perspective to our analysis. As we all know, those teams that can turn it up for the last half of the season have the momentum advantage, so we added a "Since All-Star Break" timeframe. You'll also hear contextual breakdowns across the "Last 10 Games" and "Over the Last Month", as well as the standard timeframes of "This Season" and "Last Season". Kevin Harlan and Clark Kellogg are able to provide a more granular and insightful perspective with this added level of detail. Throughout the year, you also will see a larger variety of teams and players being recognized on the leaderboards, when they turn it up a notch during various periods of the NBA season."