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These are fascinating times in the sports game world, with no better illustration of changing consumer behaviors and new business models than the battle between NBA 2K16 and NBA Live 16. The tales of these two games - the dizzying sales success of 2K versus the allegedly dismal failure of Live to capture attention - provide an interesting view into how sports games are now made, marketed, and distributed. Cicero Holmes, Kahlief Adams, and Bryan Wiedey join Rich Grisham to discuss these wildly varying situations.


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Run Time: 1 Hour, 13 Minutes

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