Press Release
Kingston Invites Gamers to Experience The Chase in Need for Speed Undercover

Kingston Invites Gamers to Experience
The Chase in Need for Speed Undercover

Take to the Highway to Outrun Cops and Battle Rivals in
 This Holiday’s Biggest Action Racing Adventure

Shinchu, Taiwan - (7th Nov, 2008) - Electronic Arts Inc. (NASDAQ: ERTS), the world’s leading publisher and developer of interactive entertainment, and Kingston Technology Company, Inc., the independent world leader in memory products, today announced a joint promotion for Need for Speed™ Undercover available on the site www.kingston.com/taiwan. This is the latest promotion in the global launch of Need for Speed Undercover which will ship this winter in over 35 countries and 20 languages making it the most prolific action racing title of the year.

Offered exclusively in Taiwan, users who purchase the Kingston Need for Speed Undercover promotion pack will receive a NT 200 redemption code to buy Need for Speed Undercover from Taiwan EA StoreTM (www.ea.com.tw/eastore). The promotion runs from November 1, 2008 to March 31, 2009.  The promotion pack also includes a 10% coupon for Kingston’s products valid for the month of Dec 2008. Kingston’s Need for Speed Undercover promotion packs can be found in stores now.

“Need for Speed Undercover is universally appealing with its action-packed races, stunning actors like Maggie Q and beautiful cars including the Nissan 370Z,” said Jack Lin, General Manager of EA Taiwan. “We are thrilled to have the opportunity to bring this game to Taiwan and especially excited that Taiwanese players will benefit from this promotion with our esteemed partner Kingston Technology.”

Taking its cue from our industry-setting high-speed memory modules for racing gamers, Kingston works with EA to leverage on each other’s resources and satisfy user demand. During the promotion period, gamers who purchase Kingston Hyper X and Valuam series products will receive NT 200 redemption code to purchase Need for Speed Undercover from the Taiwan EA Store (www.ea.com.tw/eastore). 

“We are delighted to work with EA in offering this unrivalled promotion pack to gamers that will enhance their gameplay experience in the chases and pursuits of Need For Speed Undercover," Said Sales Manager Jenny Tsai of Kingston Taiwan.

Need for Speed Undercover has players racing through speedways, dodging cops and chasing rivals as they go deep undercover to take down an International crime syndicate. The new game heralds the return of high-intensity police chases and introduces the all-new ‘Heroic Driving Engine’ -- a unique technology that generates incredible high-performance moves at 180 miles per hour during breathtaking highway battles.

Need for Speed Undercover is being developed by Black Box in Vancouver, B.C., and is slated to be in stores in North America and Asia on November 18 and Europe on November 21. The game will be available for Xbox 360® video game and entertainment system, PLAYSTATION®3 computer entertainment system, and Wii™ as well as the PlayStation®2 computer entertainment system, Nintendo DS™, PSP® (PlayStation® Portable) handheld entertainment system, PC and mobile.  More information can be found at www.needforspeed.com.

More information on Kingston’s products lineup can be found at www.kingston.com/taiwan. Customer Service direct line: 0800-666-200. Blog: www.kingston-blog.com.

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