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EA Announces Tennis Franchise in Development

ANYONE FOR TENNIS? EA ANNOUNCES TENNIS FRANCHISE IN DEVELOPMENT

All-New EA SPORTS Franchise Is the Place to Play the Slams

GUILDFORD, UK. – August 20, 2008 – Electronic Arts Inc. (Nasdaq: ERTS) announced today that an all-new tennis videogame is in development at EA Canada in Vancouver under the EA SPORTS™ brand. The EA SPORTS tennis franchise will be available first for the Wii™ in 2009, followed by other platforms, and it will be the first EA SPORTS game that uses Nintendo’s upcoming Wii MotionPlus™ accessory for the Wii Remote™ that will give players a new level of accuracy and responsiveness.

“As we look to expand the EA SPORTS brand and captivate sports fans from around the world with rich new interactive experiences, it was obvious that the renaissance we’re seeing in the sport of tennis provides us with a big opportunity,” said Peter Moore, President, EA SPORTS. “Our new tennis franchise, coming first to the Wii, will put fans right into the action and provide the excitement, tension and drama that true champions feel in legendary matches – like the classic from Wimbledon just last month.”

EA SPORTS will bring tennis to life and allow players to experience the pressure and excitement of competing in the greatest theaters in the game, and it will be the only videogame to feature the All England Lawn Tennis Club – home of The Championships, Wimbledon. The all-new EA SPORTS tennis franchise will offer innovative ways to play, both as or against the greatest players from the past or present, letting you control the ball and work the court like you never have before in a tennis videogame.

For more information, please visit www.easports.com/tennis. The game has not yet been rated by the ESRB or PEGI.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.
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