In my opinion, for it to Qualify as a "MAJOR" announcement, It would have to be something that affects the entire Madden community, and not touting that Individual league site.
In other words, you run the risk of "crying wolf" if it doesn't affect the whole community. That would be really silly if that was the case.
I'll tune in anyway, just cuz I don't have the game, and thirst for more Madden information