Roggie, you could market it the other way. you could announce your biggest new feature 1st, which gets everyone geeked up. that excitement could build for 3 months, as you add on to that big feature announcement with auxillery stuff like the pylon physics, visual enhancements, dreadlocks, etc. by doing the dripping faucet thing works, it can have the reverse effect of turning off some people as they don't see major improvements early on that would keep them interested through release.