While we all know EA's goal is to make as much money as possible(really what company isn't like that). I think recent history has shown us good games make the sales while bad games struggle. I do think EA is in this situation because they thought they could cut corners and people would buy the game anyways. I think/hope the light bulb has been lit and the suits realize most gamers casual and hardcore a like want the game to be as close to the actually sport as possible.
After all how many casual baseball fans play "The Show" because it a great game or casual soccer fans FIFA, NHL and so on and so on. I refuse to believe that if we can get football games that are equal to NBA 2K in a nation were football is the most popular sport the sales figures would be poor. "If you build it they will come".