I think if they said they were upset about the TV Show, there wouldn't be any backlash. Yeah, some would try to spin it the other way, but most already know that most players hate when one of their players attract extra attention (e.g. TO, Romo when he was with Jessica Simpson, etc).
I think if he plays for any team other than St. Louis or Miami, he doesn't face nearly the amount of action that was taken against him.