I certainly understand what you're saying, and I agree to a certain extent (and that extent is pretty high.)
... but in my opinion, it is both the combination of great gameplay AND
dynamic presentation that keeps the replay value high. Why do people keep forgetting that there are multiple departments that work on the entire game?
Real Memo: Presentation is definitely important, please give us immersive dynamic presentation that keeps the gamer coming back for more. How about instead of a single championship montage, gives us multiples (15-30 different ones, change up the camera angles, etc.) that changes up with each championship title won.