I read the 80% comment, however I have no idea what Madden that even could have been.
Timing for what? Another NFL game to come out to push them?
Priorities... Like NBA Live taking priority over Madden.
Resources that NBA Live took away,
I accept they can't make everyone happy i one year. However it is hard to make anyone happy when you do nothing to change CFM, and then turn around and sell it for the same price as last years.
I am not blaming the developers by any means, however there is some unknown entity at EA that is directing these guys to make the unpopular decisions they have made. The same entity puts guys like Rex and Clint in a bad position every year, and they find themselves having to explain the games short comings.