Madden to Feature Uniform Fashion Critic in its Fake Twitter Feed

You read that right.

Paul Lukas, aka @UniWatch on Twitter, will be a new addition in Madden NFL 25 when it hits store shelves this fall. Lukas is best known for his work of obsessively looking at the aesthetics of sports, and has a popular blog covering sports fashion and more.

"One of the higher-ups from EA Sports, who says he's a big Uni Watch fan, got in touch with me about 10 days ago and invited me to participate," Lukas wrote on Thursday. "It sounded like fun, so I said yes."

While in the big picture, this is a relatively minuscule addition to the game (and completely irrelevant to people more interested in gameplay) it certainly is interesting that EA is growing their list of faux 'tweeters' within the game. It's likely there are no other connections to other features with Lukas' inclusion within the game. [Kotaku]