07-20-2009, 11:04 AM | #1 | ||
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Sprite ad banned in Germany.......
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07-20-2009, 11:08 AM | #2 |
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Wow
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07-20-2009, 11:14 AM | #3 |
n00b
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d'oh |
07-20-2009, 11:15 AM | #4 |
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given the way things have been lately you might want to hxxp that?
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07-20-2009, 11:15 AM | #5 |
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nsfw
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07-20-2009, 11:18 AM | #6 |
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Talk for yourself, it's safe at my work. In fact I am going to go buy the wife a Sprite right now to have at work.
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07-20-2009, 11:18 AM | #7 |
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heh. I have nothing to add. That was not "sex sells," but "sex makes people laugh."
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07-20-2009, 11:22 AM | #8 |
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07-20-2009, 11:34 AM | #9 |
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i think it's that's fake...if it were a real german ad he would have peed the sprite on her instead of ejaculating it.
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07-20-2009, 12:38 PM | #10 |
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That was fantastic.
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07-20-2009, 12:53 PM | #11 |
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Did you see the other banned German Sprite commericals?!?!
There are more then one!
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07-20-2009, 02:21 PM | #12 |
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Time to start the "How much would you have to be paid to be in a Sprite Commercial" thread.
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07-20-2009, 02:33 PM | #13 |
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Best. Commercial. Ever.
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07-20-2009, 03:03 PM | #15 |
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this is so fake ... No idea why they used german language but the can is clearly not from germany and the expression of "obey your thirst" in german would earn you a "F" in any Test
It´s also labelled as a spec comercial, so even if it´s real it wasn´t banned but is just an amateur commercial to send to a firm as an aplication of sorts. I mean, us Euros are a bit low on our morals (aka liberal ) at times, but that would never air for a major company over here Can you say Viral Video ? Just thought i´d rain on the parade a bit ... Last edited by whomario : 07-20-2009 at 03:04 PM. |
07-20-2009, 03:12 PM | #16 |
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5 wink emotes.....are you trying to hit on us?
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07-20-2009, 03:20 PM | #17 |
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Interesting. It is not beyond the realm of possibility that Sprite intentionally developed the ad in hopes it would be banned. The ad does have a chance of getting more eyeballs around the world than it would have ever gotten from a non-controversial ad running just in Germany. (But, the downside to this strategy is that the shelf-life of this ad may be shorter than a standard ad, because it will not be part of a long-running campaign.)
Obviously Sprite can leverage this because the brand is globally recognized, and the content of the ad doesn't require much translation... |
07-20-2009, 03:27 PM | #18 |
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DOLA
Definitely a possibility that this is a Sprite-produced viral ad. If that's the case, their PR agency could have made the assertion that it was "Banned in Germany" for added effect. (Searching around, there is no corroborating evidence that this was ever banned.) |
07-20-2009, 03:41 PM | #19 | |
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Whether it was meant for TV or the Internet, my sense is that the ad is likely to have been produced by a professional media agency at the behest of Sprite. Viral video is actually an accepted (though still a relatively small) part of the media budget for many advertisers. |
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07-20-2009, 03:42 PM | #20 |
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07-20-2009, 03:44 PM | #21 |
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It's a spec commercial. Not affiliated with Sprite in any way.
edit: Also, it's not really German and the people that made it haven't tried to hide any of this: http://www.youtube.com/user/SillyDogFilms.
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07-20-2009, 04:03 PM | #22 |
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07-20-2009, 04:03 PM | #23 |
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This is like finding out that the movie I watched once where the pizza delivery guy gets invited in to have a threeway with the two hot chicks that answered the door was not really home made.
Basically: real or not, it changes nothing.
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07-20-2009, 04:08 PM | #24 | |
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Yeah, it's labeled as a spec commercial (and fits the profile), but it's not completely off-base to consider the possibility that it was paid for by Sprite. The "banned in Germany" message sounds like a PR agency's doing. Like I mentioned, "Viral Advertising"/"Word of Mouth" is a line item for many advertisers, so it is certainly a possibility... Last edited by Klinglerware : 07-20-2009 at 04:18 PM. |
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07-20-2009, 04:11 PM | #25 | |
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WTF???? That wasn't homemade? |
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07-20-2009, 04:14 PM | #26 | |
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This is exactly what "Sprite" intended. This was never going to be aired on television...and they knew this. Good idea, imo... Last edited by watravaler : 07-20-2009 at 04:14 PM. |
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07-20-2009, 04:41 PM | #27 |
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There is no way a Coca Cola executive signed off on these commercials for television or anything else.
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"I'm losing my edge--to better looking people... with better ideas... and more talent. And who are actually really, really nice." "Everyone's a voyeurist--they're watching me watch them watch me right now." |
07-20-2009, 04:49 PM | #28 |
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Has ANY clip claiming to be a banned foreign ad ever actually been a real advertisement and/or banned from anything?
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07-20-2009, 05:24 PM | #29 |
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Great journalism from the Huffington Post, as always...
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07-20-2009, 05:58 PM | #30 | |
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Yep. All you have to do is put it out there, make a story of it, and it'll take off. Getting an ad on TV anymore isn't a big deal if you can use the internet well. |
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07-20-2009, 06:00 PM | #31 |
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I always loved the fake mastercard one where they're in the doorway to the house/flats and the boyfriend is begging for a BJ ... if you haven't seen it then I'm sure a quick google will show it up (its fairly 'tame' compared to the Sprite advert but funny as heck imho).
Last edited by Marc Vaughan : 07-20-2009 at 06:01 PM. |
07-20-2009, 06:08 PM | #32 | |
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They have been awfully slow to get the cease and desist notification out to YouTube, though. Perhaps they will, but not after letting the "buzz" run its course... |
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07-20-2009, 06:17 PM | #33 |
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With my welcome back post, I would just like to say I have watched this commercial 582 times today.
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07-20-2009, 06:22 PM | #34 |
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That was awkward to watch.
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07-20-2009, 06:45 PM | #35 | |
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Awfully slow? They probably didn't know it existed until today. There are tons of spec ads out there that companies ignore: here's an entire site devoted to them http://www.thespecspot.com/index.php. It's clear that there is no possible evidence at this point that would convince you that this is what all evidence suggests it is--a spec ad unaffiliated with Sprite. And what evidence do you have in your corner--that this could be construed as a positive for Sprite? Not tasting like piss might also be a positive but I'm pretty sure they don't have that up their sleeve either. Anyway, continue on cheerleading the imagined machinations of non-existent evil-genius executives.
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"I'm losing my edge--to better looking people... with better ideas... and more talent. And who are actually really, really nice." "Everyone's a voyeurist--they're watching me watch them watch me right now." |
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07-20-2009, 06:52 PM | #36 | |
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Here you go, hot off the presses:
I Like My Sprite In You Quote:
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"I'm losing my edge--to better looking people... with better ideas... and more talent. And who are actually really, really nice." "Everyone's a voyeurist--they're watching me watch them watch me right now." |
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07-20-2009, 06:55 PM | #37 |
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Is that really "the controversy?"
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07-20-2009, 08:04 PM | #38 | |
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What's so evil about viral marketing? The jury is out on its effectiveness especially because of it's unpredictability and lack of scalability, but it certainly has gained more prominence among advertisers. If you do a google search, there are a bunch of articles that seem to indicate that Sprite in the past couple of years has made a strong push in using viral marketing in an attempt to target the under 25 demo. In any case, based on the evidence you provide, of course it's probably just a spec ad (though poking around their materials, Greencard Pictures does tout the previous work their directors have done for Sprite--but sure, that's not really evidence of anything as the ad could just be something developed as part of a pitch). But it is also not fair to say that viral and word of mouth marketing isn't part of Sprite's marketing toolbelt, either. Last edited by Klinglerware : 07-20-2009 at 08:16 PM. |
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07-20-2009, 08:18 PM | #39 |
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Every time anything like this comes out there are always people claiming it's the work of some corporate puppet master playing the public for the fool (see also: Erin Andrews thread, New Coke). The implication, of course, is that the "skeptic" is far too bright to fall for anything like that, but in service of their mindless skepticism they often completely ignore evidence and/or common sense. It's supremely annoying.
Clearly Coca Cola is not going to sanction any ads, viral or otherwise, that feature graphic simulated sex. edit: I'm not directing that first paragraph at you particularly, just speaking generally.
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"I'm losing my edge--to better looking people... with better ideas... and more talent. And who are actually really, really nice." "Everyone's a voyeurist--they're watching me watch them watch me right now." Last edited by ThunderingHERD : 07-20-2009 at 08:38 PM. |
07-20-2009, 08:24 PM | #40 |
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Anybody that thinks the execs at Coke approved this in any manner, way, shape, or form has never dealt with the execs at Coke.
While the old guard is certainly on the way out over there, the folks that replaced them simply aren't this far out. This would be a one way ticket to the unemployment line for anyone who got within 5,000 feet of it officially.
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07-20-2009, 08:27 PM | #41 |
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Okay, fair enough.
One final word on viral marketing in general--stealth is not the prime motivator for it's use. Marketers really like it because it is cheaper than running a sustained TV campaign, with a potential (not usually realized) to reach a lot of people at very low cost. |
07-20-2009, 08:40 PM | #42 | |
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I don't know the marketing culture at Coca-Cola, other than they're doing more viral. At some other advertisers, their PR agency executes the viral. Some of it is pretty out there--PR firms seem to get away with a lot, probably because the metrics used to hold traditional ad agencies accountable aren't as established for PR work. |
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07-20-2009, 09:45 PM | #43 | |
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At the end of the day, everything at Coke winds its way back to Atlanta. They're one of the slowest, almost glacial, moving companies I've ever worked with and to move anything through the pipeline there is almost entirely dependent upon who you know & how long you've known them. The latter is actually pretty logical, as the long-standing culture of "nobody gets fired, we just make 'em want to quit" is still alive, well, and healthy there. And you will be held accountable for what people in your sphere do and nobody wants to get the common "promotion" to one of several territories that are used as essentially punishment duty. Basically pick any area in the world where there's fighting in the streets, limited running water & electricity, and hope of someday becoming a third world nation & there's some guy there trying to hold out in a Coke job until he can find another position. And most of them get there through some sort of convoluted "promotion" (in name only). Anybody who touched something like this, with the predictable amount of backlash, would find themselves as VP of Local Promotions & Marketing Outreach in Armenia, most likely just before Christmas. There's quite a science to figuring out who's in & who's out at Coke (and I'll admit to being a rank amateur compared to the experts at it) but if you know how to read the movement, you can actually figure it all out like reading a family tree. Seriously one of the most interesting (and occasionally comically disfunctional) corporate environments I've ever run across.
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07-20-2009, 10:06 PM | #44 |
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Does German Sprite contain high-fructose corn syrup?
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