I agree with you, anything after you buy the game is a microtransaction. I actually don't even have anything against them; I work 12 hour shifts and spend 3 hours commuting and have a 1 year old. I have way more money than time and do buy my way past the grind sometimes. So I'm not opposed to having them in the game at all. They are losing money from me with this approach though because it won't save any time so I won't see any benefit, but I'm not against them in theory.
What I AM against is the dishonest marketing. They know microtransactions are a controversial issue in gaming and are blatantly lying about it. That's my problem with it.

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