I have no clue what this would cost, or the time it would take SCEA to develop a tool for this, but I have often said this might add to an already rabid fan base. I fell in love with video games again because I could Mod the MVP and High Heat series. Once I started modding stadiums I couldn't stop. I used to make cyberfaces, tattoos, and uniforms for NBA Live over at the old NLSC. I think the fanbase would grow and more consoles would be sold if there was a way to allow us access to those files on a console. Modding is restricted to PC environment (for the most part) because we can switch these files out once they are installed on the machine.
The counter argument is that the next iteration of the series would not sell as well because people could just mod the older version to reflect the new season. I'm not sure this argument is valid.
I would just love to be able to customize The Show.

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