The more control and ability to edit/customize/and bring back memories the more people will enjoy it.
The Show truly let's you customize the feel of the game and how you want to play it. If you want to relive your youth you have the ability to use old rosters. If you want to play as a general manager and progress certain players through your system you can do that too. If you want to make yourself and live out your own dream you can do that as well.
I believe if The Show were to allow more options with rosters (import from one year to the next) customizable leagues, old stadiums and the ability to create uniforms or expansion teams nothing would ever be able to touch it.
Other games like Madden 13 for example although fun to play, take more control away from the user each year. In Madden 13 you can't even edit players, little own forget about a "roster vault," heck not even importing draft classes.
What The Show gets is that people do not want to be told what they can and can't do in a game. It's a fantasy/dream/time occupier/escape all rolled into one. Let's face it the reason we play baseball on a tv screen is that most of us at one point or another have been told you are not good enough to play anymore. It's really the only way to still play the game you grew up playing.
This is why The Show succeeds and others fail, they continue to put more control in the users hands and not take it away. Keep it up, I enjoy trying to relive my youth 40 minutes a night after I get home from work for 12 hours and before I have to take out the trash!
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