2K16 Scoreboard same as 2K15 -- WHY?

[BA2929]

Re: 2K16 Scoreboard same as 2K15 -- WHY?

Exactly...this isn't some sort of information you surprise your customers with just over a month until release. This is in the first set of information you drop and then you market the **** out of it.

I'd like to politely disagree. I personally think it IS one of the things you announce about a month or so from release. If you announce it during the NBA Finals, months from release, it's old news by August and people have moved on to something else, like watching gameplay. Nobody cares that Spike Lee helped with the game anymore because they've been marketing the heck out of him, and that was the first bit of info they dropped. Also, Spike trumps TNT by about a mile for the casual NBA fan, and that's who you've got to target to make more money. Having NBATV or TNT branding is a pretty small thing for most consumers. It's also a little less exciting than ESPN was back in 05-08.

Spike Lee brings the causal NBA gamer into the fold. So you announce that first during the Finals. Online brings in the online crowd, obviously. MyLeague info brings in the hardcore. Then you hit them with presentation, which brings in the rest of the bunch that are still unsure.

Finally you tie it all in a neat bow with that sweet gameplay with the new branding that makes everyone drool. Then they watch the same 5 min gameplay video 100 times and freeze frame every little moment to try and find something new (or on OS, something to complain about, like wrong socks).

That's how'd I'd market NBA 2k.

[MarkWilliam]

Re: 2K16 Scoreboard same as 2K15 -- WHY?

I'd like to politely disagree. I personally think it IS one of the things you announce about a month or so from release. If you announce it during the NBA Finals, months from release, it's old news by August and people have moved on to something else, like watching gameplay. Nobody cares that Spike Lee helped with the game anymore because they've been marketing the heck out of him, and that was the first bit of info they dropped. Also, Spike trumps TNT by about a mile for the casual NBA fan, and that's who you've got to target to make more money. Having NBATV or TNT branding is a pretty small thing for most consumers. It's also a little less exciting than ESPN was back in 05-08.

Spike Lee brings the causal NBA gamer into the fold. So you announce that first during the Finals. Online brings in the online crowd, obviously. MyLeague info brings in the hardcore. Then you hit them with presentation, which brings in the rest of the bunch that are still unsure.

Finally you tie it all in a neat bow with that sweet gameplay with the new branding that makes everyone drool. Then they watch the same 5 min gameplay video 100 times and freeze frame every little moment to try and find something new (or on OS, something to complain about, like wrong socks).

That's how'd I'd market NBA 2k.

I love this post because;


A): I totally agree with it
B): It keeps the TNT dream alive! Haha


And LD mentioned earlier that presentation talk is coming soon...... so there we are.....


If I'm 2K and we DID have TNT, I'd be dropping that bomb around this time (not earlier in the year) as it is something that fans clearly want and you can blow some minds close to release.....the hype has been built up.


And that's not necessarily TNT, but I do think presentation is worthy of holding onto longer than some of the other stuff.....


My opinion.

[GStera7]

Re: 2K16 Scoreboard same as 2K15 -- WHY?

To me, 2K14's is cleaner and much better.


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[drewwright]

Re: 2K16 Scoreboard same as 2K15 -- WHY?

This isn't 2K16, it's the base game of 15 with this added feature for testing, you can see that Frank Kaminsky's face is not an actual picture.

[Sundown]

Re: 2K16 Scoreboard same as 2K15 -- WHY?

This sounds great. I think it would be nice to see the national games have a unique feel to them.

If anything that would mean local games need to feel different from what's already in 2K (which is pretty close to a TNT presentation).


It would be amazing if they got Warriors announcers Jim Barnett and Bob Fitzgerald to comment for a "local" presentation. After all, they're local to 2K, Fitz has commented before for NFL 2K as "Bob Steel", and the Warriors did just win a championship.

[MarkWilliam]

Re: 2K16 Scoreboard same as 2K15 -- WHY?

This isn't 2K16, it's the base game of 15 with this added feature for testing, you can see that Frank Kaminsky's face is not an actual picture.

Hahahahaha! That's GREAT! I think you may be right man.......


7 pages of thread and someone's found a key point almost rendering this thread irrelevant......


Nice!

[Knickstapeforever914]

Re: 2K16 Scoreboard same as 2K15 -- WHY?

This isn't 2K16, it's the base game of 15 with this added feature for testing, you can see that Frank Kaminsky's face is not an actual picture.

Yeah and if you downloaded embrace the pace's draft class that looks like the exsact same frank Kandinsky model lol I think you may have hit the nail on the head with this comment


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[Knickstapeforever914]

Re: 2K16 Scoreboard same as 2K15 -- WHY?

Yeah and if you downloaded embrace the pace's draft class that looks like the exsact same frank Kaminsky model lol I think you may have hit the nail on the head with this comment


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[lewisb01]

Re: 2K16 Scoreboard same as 2K15 -- WHY?

The only thing that matters to me presentation wise is making sure Steve Kerr is not doing any commentary.

Also it's a long shot but I'd love to see them dump Clark Kellogg.

He's not known as an NBA guy, he's a staple during the NCAA tournament but he's not a national NBA broadcaster. The only NBA games he's does is for the pacers.

IGN : Bdub01
IGN : lewbis01 (alt acct)
MVP : Shaquille O'Neal (PO Great)

[swac07]

Re: 2K16 Scoreboard same as 2K15 -- WHY?

We'll be talking presentation, my friends.

Definitely one of the main topics i've been so anxious to hear about....I can't wait

[Da-Man]

Re: 2K16 Scoreboard same as 2K15 -- WHY?

I'm not going to get my hopes up about the TNT thing... as long as they have a half and post game re-cap show with highlights etc. I'll be happy.

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[woshihuxingtan]

Re: 2K16 Scoreboard same as 2K15 -- WHY?

I'm not optimistic about TNT feature in 2K16. From the info in broadcast this week, it looks like we can see some leaking footage including the scoreboard next Wednesday(Gamestop EXPO).
Really hope there's some surprise.

[JKSportsGamer1984]

Re: 2K16 Scoreboard same as 2K15 -- WHY?

It definitely looks like no new scoreboard and no TNT this year and I'm beginning to think no 3rd commentator either because of what happened to Greg Anthony.
For nba2k12 they announced they had Steve Kerr in February so if we were getting TNT or a new commentator we would have known by now.

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LD2k already confirmed that Steve Kerr is being replaced in the Winning Trailer thread page 33. There will be a 3rd commentator.

http://www.operationsports.com/LD2k/

[MarkWilliam]

Re: 2K16 Scoreboard same as 2K15 -- WHY?

I'm not optimistic about TNT feature in 2K16. From the info in broadcast this week, it looks like we can see some leaking footage including the scoreboard next Wednesday(Gamestop EXPO).
Really hope there's some surprise.

This EXPO isn't the PAX thing is it? Is it the same Gamestop EXPO they were at last year? I recall a leaked Lakers vid...... at this stage I'll take a leaked phone vid haha.. I am DYING to see it from a broadcast cam.....


FYI Czar hinted at next week being a big one aswell on Twitter...... perhaps his time has come to share some glory.....the tweet read


"Going to be a lot of winning next week LOL". It was in response to a #winnerswin chain of tweets...... one can only speculate.....

[woshihuxingtan]

Re: 2K16 Scoreboard same as 2K15 -- WHY?

This EXPO isn't the PAX thing is it? Is it the same Gamestop EXPO they were at last year? I recall a leaked Lakers vid...... at this stage I'll take a leaked phone vid haha.. I am DYING to see it from a broadcast cam.....


FYI Czar hinted at next week being a big one aswell on Twitter...... perhaps his time has come to share some glory.....the tweet read


"Going to be a lot of winning next week LOL". It was in response to a #winnerswin chain of tweets...... one can only speculate.....

haha, really hope we can see some leaked shaky phone vid, I can't imagine if we see a TNT scoreboard from 2K16 's broadcast cam...OMG, that will be crazy! Besides that, Ronnie and LD will announce 2 new teams on next Wed. If that two team are Reggie's Pacers and Barkley's Suns. OMG, I think I'm too optimistic