I propose that they have contract lengths instead of the system we have now where if you sign a deal with a brand you're pretty much locked in with them for the duration of the deal unless you violate the terms and play with a different brand and they terminate your contract.
In 2k18 my SF has a deal with Nike. As I got farther in the game I realized that I didn't want to wear Nike anymore and wanted to sign with Adidas. There is no contract length to my deal so I'm locked in with Nike until they terminate my contract if I wear a different shoe and I don't want to do that since 2k18 has had a lot of problems I don't want to lose a shoe deal and end up with nothing.
In the real NBA players sign contracts with brands for a certain amount of years like James Harden and Adidas.

James Harden signed a $200 Million 13 year contract with adidas. After those 13 years are up he is a free agent again.
Or like Kawhi Leonard's current deal with Jordan which expires on October 1st.
Yes some guys have lifetime deals like Lebron and Nike or Stephen Curry and Under Armour but that is very rare and not everyone in the NBA has a lifetime deal.
I propose we introduce contract negotiation

Much like an NBA contract we tell the shoe brand how much money we want and how many years we want and they tell you how much they are willing to pay you and at what tier.
Also they don't have to give into your demands. You might have some issues coming to terms with them on money Kawhi Leonard currently gets paid $500k from his Jordan deal and that's brought up some issues between them especially now since his contract expires in October.
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You may get a lot of money from a company but they won't give you a signature shoe. Or You might get less money from a company but they might give you free shoe deals and more VC from performance bonuses if you make the All star team or win the MVP award.
Also we should be able to sign with Anta, Li-Ning, and Reebok. They're in the game and we should be able to sign with them instead of being stuck with Under Armour, Nike, Jordan, and Adidas. That could also be a good side story for MyCareer trying to be the face of a struggling brand like Reebok and bring them to back to the top.
Or an even crazier idea. Start your own shoe brand.
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