I think you're both right. NFL 2K and College Hoops 2K definitely seemed to signal where "studio" presentation was headed and then it sort of seemed to have been abandoned over the past 15 years.
I think there could be a bit of a chicken-or-the-egg situation happening. I imagine there aren't a lot of folks who watch the current iteration of studio time on account of its basic nature. In turn, I imagine 2K likely sees that nobody watches halftimes or pregames and assumes it's not worth the effort because nobody watches it.
However, I [i]would[i] watch if it was worth my while. In MyEras/MyNBA, it's too easy to imagine a College Hoops-esque studio show breathing life into an already impressive mode, helping the league feel alive around me. Some generic highlights from the week, notable performances, Players of the Week, injuries, trades, upcoming events, team streaks, league leaders, all-star voting, rumors surrounding unhappy players, etc. There's so many ways to go here.
As it pertains to halftime, in MyNBA & Eras anyway, even scores from around the league would help.
That's all to say that I think there's a lot of potential and room for improvement in regards to pre-game and halftime shows.
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