It's not 2K's fault there was no competition, at least directly. There's been no competition because of the quality of 2K's game versus the competition. I'm not sure how reputable VGChartz is, but if their sales figures are to be believed 2K has grown the videogame basketball market. Not to go down any trash-EA route and with the caveat 2K released on more platforms, but NBA2K10 sold roughly more than 2 times what NBA Live 10 sold. And the next year NBA2K11 outsold them both combined:
NBA Live 10 sales
NBA2K10 sales
NBA2K11 sales
NBA2K12
That's sniffing NFL (Madden) numbers. So no, 2K definitely grew the basketball market on their own. Getting Michael Jordan and the legacy players + the overall quality of the game bumped subsequent NBA2Ks up WAY more than Live's absence has. There's a lot the game does wrong but there's also a lot it does right - that's the part that gets forgotten around here sometimes.
EDIT: apologies to the OP as this is a thread about what 2K is doing wrong

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