Sean O'Brien Issues Apology for NBA Live's Quality, Promises Improvements

[chi_hawks]

Re: Sean O'Brien Issues Apology for NBA Live's Quality, Promises Improvements

Looking forward to how this plays out. NBA 2k14's Day 1 patch was 2GB's to download, if I remember correctly. Wondering what type of "patch" they can issue to make an unplayable game, playable.

Same here. As much as I despise what EA and NBA Live 14 is all about, its good to have competition. Hope they get it turned around.

[blackceasar]

Re: Sean O'Brien Issues Apology for NBA Live's Quality, Promises Improvements

Dear Sean O'Brien,

Look man, I don't know what goes on behind those closed doors at EA sports. None of us here do. We don't know if you have a lack of the RIGHT talent there, a lack of resources, a lack of time, or a combination of all three. We don't know if the root of how sub-par Live 14 is maybe due to the fat cat VP's who have joined the ranks of EA over the years with their Harvard MBA's that just look at overhead, bottom lines, the stock ticker, and the quarterly investor dividend reports. We here don't know any of that. We here don't care either. Why don't we care? Most fan's don't care how you guys or any company goes about putting out a QUALITY title, as long as you do it. Heck most of us don't even care if the title gets delayed a bit to make it actually worth 60.00.

So I've read your talking points letter about 30 times now, (no, really I have). You see I work in the marketing business. For MAJOR brands that I can't speak of here. I know about all the tricks, tactics, smoke screens, Jedi Mind tricks and what not marketers use on consumers not only to get them to buy a product, but also when things go south and damage control has to be done. 99% of the time it's disingenuous. I could see you sitting in a room with a bunch of fat cat board members who only view your company as place for them to get a nice salary and fat bonuses, not as a place to make a good product that people will spend their hard earned money on. I could see you having to run your letter by them first. I could see it up on a big PowerPoint being projected onto a screen there, and everyone is mulling it over, weighing in, telling you to change this sentence, or leave that our, or "make sure you mention this and that".

You see, if this had been 2003 when social media really had not been born yet..no Facebook, no Twitter, no Reddit, and nowhere near the message boards we have today I don't think this letter would have even happened. You see this is what you need to understand about this day and age of social media, and I tell this to the VP's of the brands that I work on... "YOUR BRAND IS NO LONGER JUST YOUR BRAND... IT'S THE PUBLIC'S BRAND". Social media allows people to now have almost just a big of a voice as your do, if not bigger when it comes to the company you work for,and the products you want us to buy.

So had I been sitting in that board room with you and all those stuffy old men who look at EA as just a paycheck, this would have been my suggestion....

I would not have shipped the game. Before you and your investors gasp, let me finish, because I'm trying to work this for the fans AND for your company's bottom line. I would have given the game away for free OR at cost. I would not have shipped it to stores, to keep YOUR cost down. I would have slapped a 9.99 or 19.99 price tag on it and made it DOWNLOAD ONLY. Heck if it only cost 4.99 per copy I would have set it at that price. I would have put out a different open letter that explained WHY Live 14 was an online only purchase. It would have read something like this...

[BOLD] Dear fans of our Live Franchise, and new fans we hope to win over. It's been a rough FEW years for the Live franchise and our team here. We all got into this game making business because we wanted to make awesome things, for awesome people (you guys) and be paid to do it. It in fact is truly a dream job. But because we realize gaming companies both large and small are nothing without it's fans we are going to do something different for the re-launch of our Live Franchise. Because we are now into a new generation of systems we feel like we are truly rebooting the franchise and we need you guys to be a major player in all of that so Live can be the best basketball game on the market every year for this next generation of awesome systems. With that said, we would like to announce that our first effort coming back will only be available via download. Some of you guys might not like this, but we want to keep costs down so we can pass the savings over to you. So this year, you can buy the game online for 14.99. We are doing this because we want to get our game in as many hands as possible so you guys can give us solid feedback to help us set the tone moving forward.

So you want to know how the feedback system is going to work? At the end of every game of Live 14, it will open up a survey for you to rate certain aspects of the game. Don't worry you can turn this feature off, but having this in our actual game this year will allow us to not only get feedback from people we know that are actually playing the game, but we can also see how long they have been playing it based off the feedback they are giving us.

I know some of you were expecting our first effort back into basketball to feel like we've been back for some time but we feel this year and TRULY with your help, we can all get there TOGETHER for our Live Franchise for many years to come.

Thank you for sticking with us.

Sincerely,

Sean O'Brien
EA Sports [/BOLD]

[DJ NEO]

its nice and all, but honestly Im shocked anyone still believes that.

[Moose Factory]

What cracks me up about this game, which I'm playing but having a tough time because of bugs and slow down, is that when I checked the credits (which are even glitchy too...) half the f'n team are QA testers. The amount of Quality Assurance people is crazy! Look at the credits and laugh at how many people worked on this game and this is the result? Scratching my head...

[TheRealHST]

Re: Sean O'Brien Issues Apology for NBA Live's Quality, Promises Improvements

NBA Live 15

Sent from my SCH-I535 using Tapatalk

[ruggedrum]

I played the demo on XBOX One and I can truly say that it is no where near 2k 14, but it is playable and not as bad as the videos on the net make it look. I see the odd moments, but I have also seen some moments that are sweet a hell. I blocked somebody from behind against the glass, it was smooth. I dont really care that EA is saying oh we are going to fix it, I think that if they do that they better still be working on Live 15 and should really be able to make a huge leap for the next game. Im looking forward to any improvements that they make for this year but they have 2 or 3 years to even be close to 2K.

[Fist Of Kings]

Re: Sean O'Brien Issues Apology for NBA Live's Quality, Promises Improvements

I guess an apology is nice, but I don't think those that bought the game feel any better about paying $65 for a mediocre(or worse) game. Maybe they should get a voucher instead.

[wferguson05]

But that's all I see. 12 months. Focus on (fill in blank) instead of visuals. It's intrigues me that the main issue he mentions his that the game is hard to learn... Really? That's the first issue you mention? Just the whole mantra that the game is hard to learn is troubling. I've known the game of basketball for a long time. Why should this game be hard at all?

With that said, it's fantastic that there is a public acknowledgement. Even though they've done this before (last year actually), still good to see.

I don't think he's saying its hard to learn I believe he's trying to put emphasis on the true basketball aspects of the game. The problem I see with this, while playing the demo which could be the reason, is that there is no player movement whatsoever unless you call one of those quick plays that don't do much. How can you enjoy what is a decently presented basketball sim if your players don't do the basic fundamental things and MOVE on offense? Again this is me just playing the demo but from what I've seen its in the full version as well.

[wferguson05]

SMH.

How about refund those beta testers who paid $60 and went out and bought the game.

If the game wasn't worth $60, they shouldn't have released it just to release it.

They don't deserve any type of props for this statement when they sat quiet for 3 full years and made no attempt to reach out to the gaming community for feedback.

Unreal.

100% agreed. Cut the price in half, refund the ginny pigs, and release those updates asap. I see this as the only way I would even purchase the game seeing as how the demo has major flaws I feel are addressed in the full version.

[wferguson05]

Dear Sean O'Brien,

Look man, I don't know what goes on behind those closed doors at EA sports. None of us here do. We don't know if you have a lack of the RIGHT talent there, a lack of resources, a lack of time, or a combination of all three. We don't know if the root of how sub-par Live 14 is maybe due to the fat cat VP's who have joined the ranks of EA over the years with their Harvard MBA's that just look at overhead, bottom lines, the stock ticker, and the quarterly investor dividend reports. We here don't know any of that. We here don't care either. Why don't we care? Most fan's don't care how you guys or any company goes about putting out a QUALITY title, as long as you do it. Heck most of us don't even care if the title gets delayed a bit to make it actually worth 60.00.

So I've read your talking points letter about 30 times now, (no, really I have). You see I work in the marketing business. For MAJOR brands that I can't speak of here. I know about all the tricks, tactics, smoke screens, Jedi Mind tricks and what not marketers use on consumers not only to get them to buy a product, but also when things go south and damage control has to be done. 99% of the time it's disingenuous. I could see you sitting in a room with a bunch of fat cat board members who only view your company as place for them to get a nice salary and fat bonuses, not as a place to make a good product that people will spend their hard earned money on. I could see you having to run your letter by them first. I could see it up on a big PowerPoint being projected onto a screen there, and everyone is mulling it over, weighing in, telling you to change this sentence, or leave that our, or "make sure you mention this and that".

You see, if this had been 2003 when social media really had not been born yet..no Facebook, no Twitter, no Reddit, and nowhere near the message boards we have today I don't think this letter would have even happened. You see this is what you need to understand about this day and age of social media, and I tell this to the VP's of the brands that I work on... "YOUR BRAND IS NO LONGER JUST YOUR BRAND... IT'S THE PUBLIC'S BRAND". Social media allows people to now have almost just a big of a voice as your do, if not bigger when it comes to the company you work for,and the products you want us to buy.

So had I been sitting in that board room with you and all those stuffy old men who look at EA as just a paycheck, this would have been my suggestion....

I would not have shipped the game. Before you and your investors gasp, let me finish, because I'm trying to work this for the fans AND for your company's bottom line. I would have given the game away for free OR at cost. I would not have shipped it to stores, to keep YOUR cost down. I would have slapped a 9.99 or 19.99 price tag on it and made it DOWNLOAD ONLY. Heck if it only cost 4.99 per copy I would have set it at that price. I would have put out a different open letter that explained WHY Live 14 was an online only purchase. It would have read something like this...

[BOLD] Dear fans of our Live Franchise, and new fans we hope to win over. It's been a rough FEW years for the Live franchise and our team here. We all got into this game making business because we wanted to make awesome things, for awesome people (you guys) and be paid to do it. It in fact is truly a dream job. But because we realize gaming companies both large and small are nothing without it's fans we are going to do something different for the re-launch of our Live Franchise. Because we are now into a new generation of systems we feel like we are truly rebooting the franchise and we need you guys to be a major player in all of that so Live can be the best basketball game on the market every year for this next generation of awesome systems. With that said, we would like to announce that our first effort coming back will only be available via download. Some of you guys might not like this, but we want to keep costs down so we can pass the savings over to you. So this year, you can buy the game online for 14.99. We are doing this because we want to get our game in as many hands as possible so you guys can give us solid feedback to help us set the tone moving forward.

So you want to know how the feedback system is going to work? At the end of every game of Live 14, it will open up a survey for you to rate certain aspects of the game. Don't worry you can turn this feature off, but having this in our actual game this year will allow us to not only get feedback from people we know that are actually playing the game, but we can also see how long they have been playing it based off the feedback they are giving us.

I know some of you were expecting our first effort back into basketball to feel like we've been back for some time but we feel this year and TRULY with your help, we can all get there TOGETHER for our Live Franchise for many years to come.

Thank you for sticking with us.

Sincerely,

Sean O'Brien
EA Sports [/BOLD]

Yeah, what he said!

[da ThRONe]

Re: Sean O'Brien Issues Apology for NBA Live's Quality, Promises Improvements

They are going to make improvements to animations and graphics within the next few weeks?

Whoa, I didn't know that stuff was patch-able.

That is pretty cool.

If it was that easy it wouldn't have shipped the way it is now.

[Gramps91]

Can they just drop NBA live and bring this game back?

I would totally dig another Street title as well.

[Kepazino]

Re: Sean O'Brien Issues Apology for NBA Live's Quality, Promises Improvements

At least ultimate team is better than my team, and very likely this game doesn't favor arcade like 2k online

Youtube.Com/kepazino

[iseedeadpeople]

Re: Sean O'Brien Issues Apology for NBA Live's Quality, Promises Improvements

Can they just drop NBA live and bring this game back?

How about they just make a next gen remake of this...



This was the peak of EA Sports Basketball.

[Tomba]

Re: Sean O'Brien Issues Apology for NBA Live's Quality, Promises Improvements

There is no way we will see adequate improvemnts to this game through a patch. I cant remeber a patch that greatly improved player models and animations.

They will fix Lebrons face

They will remove a few awkward under the basket animations

They will MAYBE add sliders

They will MAYBE allow editing of rosters

The first two I see happening within December Xmas time

The latter two might not be even considered.

I wouldn't be surprised if they did a price drop after Black Friday

But even if they had 1 yr to do the game they basically made the same game that was in NCAA Basketball 2010.

While on a twitch stream Scott was over heard saying "man some of these comments are riducoulous" and ALL the comments at the time he said that were about animations not being fluid. HIM saying THAT shows they cant even see it....