Skin tight shirts
http://www.thestar.com/sports/basketbal ... mance?bn=1
On Friday, the NBA announced that muscle-hugging jersey will make its debut on several NBA players in the All-Star game next month. It’s not certain how many stars will take to the branded undergarments.
Adidas says the jersey contains strategically placed “powerbands,” which claim to do magic for a shirt: align core muscles, boost power, increase acceleration and endurance.
But according to Rick Powers, a sports management expert and professor with the Rotman School of Management, the impact is mostly psychological.
“I don’t know how it is going to improve performance, but it certainly addresses an intimidation factor,” said Powers, noting that one of the first teams to wear the technically superior skin-tight gear from Adidas was New Zealand’s ever-intimidating rugby team, the All Backs.
“It accentuates the fitness, body build, strength and power that the athlete possesses. . . Someone like LeBron James — can you imagine him in something like that?”
Some fans will naturally be drawn to the new look.
“From a fan point of view, the female audience is certainly going to be attracted to this,” Powers notes. “Look how much they like football pants. You ever see those guys wearing baggy pants?”
On Friday, the NBA announced that muscle-hugging jersey will make its debut on several NBA players in the All-Star game next month. It’s not certain how many stars will take to the branded undergarments.
Adidas says the jersey contains strategically placed “powerbands,” which claim to do magic for a shirt: align core muscles, boost power, increase acceleration and endurance.
But according to Rick Powers, a sports management expert and professor with the Rotman School of Management, the impact is mostly psychological.
“I don’t know how it is going to improve performance, but it certainly addresses an intimidation factor,” said Powers, noting that one of the first teams to wear the technically superior skin-tight gear from Adidas was New Zealand’s ever-intimidating rugby team, the All Backs.
“It accentuates the fitness, body build, strength and power that the athlete possesses. . . Someone like LeBron James — can you imagine him in something like that?”
Some fans will naturally be drawn to the new look.
“From a fan point of view, the female audience is certainly going to be attracted to this,” Powers notes. “Look how much they like football pants. You ever see those guys wearing baggy pants?”
Comment