Peter Moore VS Kim Kardashian

[Steve_OS]

Its been a long time coming, but thanks to EA Freestyle's FaceBreaker we can now finally see who would win in a fight between Peter Moore and Kim Kardashian. Check out the video below and some new screenshots.

[Pappy Knuckles]

Re: Peter Moore VS Kim Kardashian

Reggie is dumb for dating her, but I don't blame him for busting some rounds off in that.

[Complex]

Re: Peter Moore VS Kim Kardashian

Forgive my ignorance, but who is Peter Moore?

[jvalverde88]

Forgive my ignorance, but who is Peter Moore?

president of ea sports

[Steve_OS]

Forgive my ignorance, but who is Peter Moore?

President of EA Sports.

[thelwig14]

Re: Peter Moore VS Kim Kardashian

A president representing himself in that kind of capacity is not a good sign for a company.

[skipwondah33]

The game looks like it has no enjoyment what so ever and would get boring after 10 mins...Kim is bad though and I 2nd B Knox..lol except he's not all that dumb for dating her to do that on a regular

[mgoblue]

Re: Peter Moore VS Kim Kardashian

A president representing himself in that kind of capacity is not a good sign for a company.

I disagree here. While I do think this game is a fast button masher that isn't something I'll ever enjoy/have use for, I think using Peter Moore in this situation just shows he has a sense of humor. I don't think it looks poorly on the company, it just shows they can make fun of themselves.

As for Kim Kardashian, I have no idea about her involvement or why she's here, and I really don't give a crap about her.

[thelwig14]

Re: Peter Moore VS Kim Kardashian

I disagree here. While I do think this game is a fast button masher that isn't something I'll ever enjoy/have use for, I think using Peter Moore in this situation just shows he has a sense of humor. I don't think it looks poorly on the company, it just shows they can make fun of themselves.

As for Kim Kardashian, I have no idea about her involvement or why she's here, and I really don't give a crap about her.

Business 101. A President on an ego trip is not a positive sign. He should not be in a videogame, let alone people knowing who he is.

[FredoXV]

Business 101. A President on an ego trip is not a positive sign. He should not be in a videogame, let alone people knowing who he is.

Am I mistaken, or aren't these created characters using EA's face-reading system? (a la Tiger Woods) Isn't this shown in the video?


Also, that kick to Moore's junk made me wince....

[thelwig14]

Re: Peter Moore VS Kim Kardashian

Am I mistaken, or aren't these created characters using EA's face-reading system? (a la Tiger Woods) Isn't this shown in the video?


Also, that kick to Moore's junk made me wince....

Has no bearing. Use another celebrity then to implement the system. But a president of a video game company putting himself in it? That is disturbing and not a healthy sign of solid leadership.

[Kashanova]

Re: Peter Moore VS Kim Kardashian

where are the cheeks on kardashian?

[FredoXV]

Has no bearing. Use another celebrity then to implement the system. But a president of a video game company putting himself in it? That is disturbing and not a healthy sign of solid leadership.

While I understand your logic, I respectfully disagree. Were this the president of a company, like say General Motors or AT&T, I would be inclined to share your opinion.

While I haven't always agreed with the direction Moore has taken certain game franchises, one thing he has done exceptionally well is to reach out to his audience. From granting interviews to sites like IGN, to blogging, Moore has shown a unique understanding of the culture of his target audience.

Because Moore has been willing to put his face and his voice out the audience, his appearance in a viral marketing video such as this does not seem out of bounds, even for a man of his professional stature. After all, he is in the entertainment business. More than anything else, this video is an attempt by Moore to show that he is really one of us, and thus helping us identify with the EA Sports brand. After all, the youtube/myspace generation is what pays his salary. It is far more important for him to reach and impress the target market, rather than the suits in corporate America.

I for one, find this a rather brilliant marketing maneuver.

[thelwig14]

Re: Peter Moore VS Kim Kardashian

While I understand your logic, I respectfully disagree. Were this the president of a company, like say General Motors or AT&T, I would be inclined to share your opinion.

While I haven't always agreed with the direction Moore has taken certain game franchises, one thing he has done exceptionally well is to reach out to his audience. From granting interviews to sites like IGN, to blogging, Moore has shown a unique understanding of the culture of his target audience.

Because Moore has been willing to put his face and his voice out the audience, his appearance in a viral marketing video such as this does not seem out of bounds, even for a man of his professional stature. After all, he is in the entertainment business. More than anything else, this video is an attempt by Moore to show that he is really one of us, and thus helping us identify with the EA Sports brand. After all, the youtube/myspace generation is what pays his salary. It is far more important for him to reach and impress the target market, rather than the suits in corporate America.

I for one, find this a rather brilliant marketing maneuver.

Agree to disagree. Using your example, EA=GE. It disturbs me that his ego is this out of control and is a sign to me of a company that does not have its priorities in issue. And unfortunately, their product line and quality (sans Rock Band, which a bunch of monkeys couldn't mess up) reflects this.

[Complex]

Re: Peter Moore VS Kim Kardashian

where are the cheeks on kardashian?

Quoted for emphasis.