PPVs killed the popularity. WIth so many TV/sports options no one wants to pay to watch fighters. I think PPV even killed interest in non-PPV fights cause now if someone isn't fighting on PPV it's like they are viewed as small time and people have no interest in their fights.
I think the sport's popularity can be raised if a fighter with a big name was willing to hold a card on a major network. While doing that include a few up and comers on the undercard. right now PPV isn't worth is since it is usually one huge fight and a bunch of complete no names. So if the main fight is a dud people will feel ripped off. They need to find ways to put 2-3 cards together. And not just on HBO or Showtime since they don't have nearly enough viewership to continue growing the sport.

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