That's really interesting, and not surprising. I found it surprising that EA did the program to begin with. If I was a developer studio working full-time on a game I was entrusted to knock it out of the park with - I probably wouldn't do this gamechanger thing. IF I did, it would be for a future iteration and as cheap as it sounds, mainly to harvest ideas that are better than mine.
But I certainly wouldn't completely change the game mid-cycle and I also wouldn't lack the confidence in my/our own abilities to RELY on what are essentially fans - that would not only look bad to my superiors but also just show that we're not up to the task and lack the passion to do it on our own.
I'm not saying this about you guys as it seems you helped the game, but the opposite could also happen. Bit a tangent, but remember undisputed the original game? To me I was in bliss with the lack of a HUD and randomness of knockdowns and full KO's...it was so cool... then all of a sudden the "community" screamed louder and louder and we had energy bars and removal of flash ko's. That's one thing that sucks about competitive gamers - they screech so loud how some things are unfair, while it would be a handful out of hundreds of fights, so of which would go their way too.
What do you personally think the main reason the program is there? Is it to actually help the game, or more of a PR thing? I think it's too unknown of a thing to give much PR other than to the loud community in the forums that they are being 'represented' although I'm not sure that's really worth it for them...
Anyway, to me there is just no way this studio and this engine/software can bring it home for me - it just can't. Even if it could the controls are an absolute mess - that will be enough to keep MANY people from giving it more of a chance. Having worked for a massive corporation in the past I can just tell/get a sense it's the same hangups with EA, I'd be willing to bet there are too many "lifers" in upper-middle management that eff up a lot of time/progress/innovation etc. Would love a new studio give a crack at it.

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