It might have been that, but it might have also just been the card. St. Pierre/Penn, Machida/Leites, and Diaz/Guida were obviously going to be on the main card. So that left Fitch/Gono with Jon Jones/Bonnar and Parisyan/Dong Hyun Kim. Odds were Jones/Bonnar was going to be entertaining, and I guess they picked Parisyan/Kim for Kim's international appeal.
I'd imagine Fitch's fight would have been the first to get bumped up if he got a finish (which he didn't) and there was time (which there wasn't, considering the five main card matches went 14 full rounds).

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