“When this deal starts in January, every live fight, no matter what it is, all goes to Fox,” said White. “Some are going to FX and some are going to Fuel. It’s going to depend, but every live fight will be on a Fox platform.”
The executives attending the call further broke down the distribution of content between Fox, FX and Fuel TV. As expected, the UFC will air four live events on Fox and six live events on FX each year, along with weekly broadcasts of a new, live version of “The Ultimate Fighter” on the latter channel.
Fuel TV was thought to be the new home of most all pre-recorded UFC content, as well as pre- and post-fight specials. However, White hinted on Wednesday that the cable station could play a bigger programming role than originally thought.
“There are going to be a ton of live fights on Fuel,” said White. “You’re not going to be able to not have Fuel if you’re a UFC fan.”
Fuel TV General Manager George Greenberg echoed White’s sentiment regarding UFC programming on the Fox-owned cable network.
“Twenty-five percent of our programming will be devoted to the UFC. We’re going to have north of 2,000 hours,” said Greenberg. “At the end of the day, this is an introduction to a new sport that has absolutely been put on the map in the last 10 years.”
Comment