WWE's Overprogramming Is Overexposing Talent and Saturating TV Time

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  • Nature_Boy
    16 Time World Champion
    • Jun 2003
    • 925

    #1

    WWE's Overprogramming Is Overexposing Talent and Saturating TV Time

    The WWE is the biggest wrestling company in the world because, well, there really is no competition. Once they bought WCW at the end of the Monday Night Wars, they had officially taken the reins as the only major wrestling organization left.

    Sure, one can argue that TNA is a big company and that Ring of Honor is fairly popular. However, those two companies can't hold a candle to the size, strength and popularity the WWE harnesses.

    One thing that has been noticeable for a while now is an overexposure of talent.

    The WWE now has four TV shows airing: Raw, Smackdown, Main Event and Saturday Morning Slam. Add to that the few matches that are usually taped for Superstars and you have about eight hours of wrestling programming a week.

    Even if some of these matches are just wrestling matches with no storyline behind them, that is a lot of wrestling and a lot of writing that the creative team must come up with.

    Many people point to the PG Era as the problem with the WWE these days. Though I think that contributes to the problem, I would have to go with the WWE's over-programming as the reason the quality of TV time and matches has gone down.

    Obviously, the quality of matches themselves have not so much fallen on hard times. The WWE has some of the best wrestlers in the game working for the company, whether it be CM Punk, Daniel Bryan, Dolph Ziggler or Randy Orton.

    But as cited by Eric Bischoff in the Monday Night Wars DVD, "the more programming a wrestling show gets, the more talent is overexposed and the more saturated the programming becomes."

    Take for instance Raw Roulette in Las Vegas Monday night. In a program that followed one of the biggest pay-per-views of the year, a poorly put together show saw some of the worst segments in recent memory put on TV.

    It was so bad, even Michael Cole and JBL were trashing the show.

    Instead of putting on wrestling matches, which will bring me to my next point soon, we had to suffer through the Great Khali butchering Shawn Michael's entrance song, Tensai wearing lingerie and a diva's match so poorly executed that it made Khali's matches seem watchable.

    It seems like these segments need to be done because of the eight hours of wrestling put on a week. The more wrestling you put on, the more matchups you have to make, meaning many guys will be wrestling each other a lot.

    Repetition gets boring.

    In the past year, I can't count the number of times I have seen Alberto del Rio squash Zack Ryder or Santino Marella when del Rio was a heel.

    And how many times have we seen Sheamus and Wade Barrett wrestle without starting a feud this year?

    Hell, how many times are we going to be forced to watch another terrible episode of Miz TV. I have a feeling that creative knows the show is not good, but they have so much time to fill that they throw it on the show anyways!

    The sad thing is, the WWE has more wrestlers to utilize on a show-to-show basis, they are just hesitant to pull the trigger on them.

    A guy like Alex Riley, who is surprisingly over with the fans, rarely finds himself on TV unless they need him to put over a top heel in a quick match. After attending a house show in December, I can officially say Riley gets a solid reaction from fans and has a great look.

    Then there are the Usos who are also over with the crowd. They are solid workers in the ring and their unique entrance really warms the crowd up to their matches.

    Every week on Raw now, we get some sort of segment that just seems to be burning time. If there is that much time to burn, why don't they just return to two-hour Raws?

    Two hours was more than enough time. There was usually the same amount of actual wrestling matches in two-hour shows as in the three and a shorter time eliminates filler that takes away from the quality of the show.

    I am afraid that if the WWE continues to overexpose talent, no new stars can take the top spot. It's bad enough that John Cena gets a large majority of the spotlight (sorry Cena marks if that is offensive), but when guys who have what it takes to get over get quieter reactions on a weekly basis, that is startling.

    It wasn't long ago Ryback was getting some of the biggest pops. Now, with the combination of bad booking that was forced by injuries and overexposure, his reactions are getting quieter, which hurts his chances of nabbing a top slot in the company.

    Add to that the fact that the brand split has ended and talent can work both Raw and Smackdown, and you have yourself a big problem. The more you are seeing of a wrestler who is taking up chunks of time on each show, the less you want to see him next time.

    Chris Jericho always gets great reactions, but his six month hiatus has brought him two of the biggest pops in recent memory. The phrase "absence makes the heart grow fonder" is true because everybody needs some time away from others.

    If I will leave you with anything, I will leave you with this: if the WWE wants to grow and keep fans around and paying for their product, they need to stop overusing talent and over-saturating the product.

    Such overuse will result in disinterest in the product, an inability to create megastars and an overworked roster of wrestlers.

    The WWE is the biggest wrestling company in the world because, well, there really is no competition. Once they bought WCW at the end of the Monday Night Wars, they had officially taken the reins as the only major wrestling organization left...
  • philliesfan136
    MVP
    • Feb 2011
    • 4263

    #2
    Re: WWE's Overprogramming Is Overexposing Talent and Saturating TV Time

    I had read that WWE was getting burned out leading up to the Wrestlemania season.

    But seriously, there's a lot better ways to spend their time with 3 hours - that's a dead horse that has been beaten to death, came back to life, then beaten back to the grave.

    The segment with Tensai and Brodus, just about any segment involving Khali or Hornswoggle (especially the Mae Young thing, smh), constant jobber matches involving the same exact people, mid-card champions and Money in the Bank holders like Rhodes/Barrett/Ziggler losing consistently, the wrong people being put over again and again.. make it hard to watch and honestly I agree with somebody in the comments - it makes me embarrassed to be a wrestling fan.

    They don't have any competition and are doing fine money-wise, so why change the PG? Why change the fact that we have a goofy Cena that's the top face that half the crowd hates and the other half doesn't - he's gonna make the big $$$ at Wrestlemania. Why care that Rock getting a WWE Title shot doesn't make sense logically in storyline - much like most stuff that happens on their shows - it'll lead to something that makes huge money for them. So I can understand Vince's P.O.V, I guess.

    It's all about money, whether that means putting on an entertaining product or not.
    Last edited by philliesfan136; 01-29-2013, 06:47 PM.
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    • Casino
      MVP
      • Jul 2002
      • 1949

      #3
      Ive only been back to watching for about 2 months when i bought wwe13 and im already tired of the shows. The karaoke, tensai/brodus and lumberjill segments killed me last night. Almost 2 hours on air and only 1 f'n match!

      All ive seen is cena, ziggler, sheamus, barrett, punk, del rio, big slow.

      I want to see all the workers that everyone keeps talking about. Riley, kofi, kidd etc.
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      • Amoo316
        MVP
        • Mar 2010
        • 3609

        #4
        Re: WWE's Overprogramming Is Overexposing Talent and Saturating TV Time

        Exclusivity.

        Just like EA is killing slowly football games, WWE is slowly killing their giant. The attitude era, which everybody denotes as the greatest time in wrestling history, never happens if we don't have two major brands competing for each other.

        Basically, we can blame Ted Turner for killing wrestling
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        • philliesfan136
          MVP
          • Feb 2011
          • 4263

          #5
          Re: WWE's Overprogramming Is Overexposing Talent and Saturating TV Time

          Originally posted by Amoo316
          The attitude era, which everybody denotes as the greatest time in wrestling history, never happens if we don't have two major brands competing for each other.

          Basically, we can blame Ted Turner for killing wrestling
          Or Vince Russo - for making WCW lose $62 million in 2000 and basically burying any hope that WCW had left.
          Last edited by philliesfan136; 01-31-2013, 02:32 PM.
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          • woody2goody
            MVP
            • Mar 2009
            • 2097

            #6
            You're dead right OP. Riley is legitimately over, is good on the mic and in the ring, and never gets a decent push. McGillicutty only gets on TV on Saturday Morning Slam or Superstars, whereas on NXT he puts on brilliant matches.

            You have a guy like JTG who is talented but always gets squashed. You have Hawkins who is never seen at all any more. You have Ryder who was pushed then given up on.

            Ezekiel Jackson was putting Big Show through tables 18 months ago, and can't even get on Superstars now.

            Say there are 8 matches on Raw, 6 on Smackdown, 3 on Superstars, 2 on Main Event and 2 on Slam. If these are all 1-on-1 that's 42 wrestlers per week who can be used. However we get Sheamus 2 or 3 times per week, Ziggler the same, Barrett twice, Orton twice, Hell No twice and so on.

            At least when the brand split was properly in effect it gave more guys a chance to shine. Come on WWE, your roster is massive, use more of it.

            There is no excuse to have 6 women on the main roster when you have Paige ready to go in NXT, and when you aren't using Sara Del Rey at all for instance. That's a ready made 4-star match right there.

            Khali shouldn't be on TV at all, but he is squashing Tensai and the Colóns for no reason, making them look terrible in the process.

            It's lazy booking that makes bad shows, not a PG rating.
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            • nate1986
              MVP
              • Sep 2012
              • 1185

              #7
              Re: WWE's Overprogramming Is Overexposing Talent and Saturating TV Time

              Even before raw went three hours and main event and the kids show popped up, there was still the overexposure problem, but i think with the brand split dead, i think they need to ditch superstars, cut raw back to two hours and possibly end smackdown or main event too, then at the very least the oversaturation can stop

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              • woody2goody
                MVP
                • Mar 2009
                • 2097

                #8
                The concept of Main Event is good, so if people watch it then great.

                By the way I have no problem with seeing Ziggler, Bryan, Cesaro and Sheamus on TV 2 or 3 times a week, but I do when it's taking up TV time from other guys.
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                • GnarlyKing
                  MVP
                  • Jul 2003
                  • 1669

                  #9
                  Re: WWE's Overprogramming Is Overexposing Talent and Saturating TV Time

                  Originally posted by Amoo316
                  Basically, we can blame Ted Turner for killing wrestling
                  It was actually AOL. Turner really wanted to keep it but had pretty much no influence after that merger. Bischoff had a deal in place to buy WCW before McMahon was even contacted but backed out when he was told that Nitro was being cancelled one way or the other.

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