I have found a way I really enjoy to do this, and it's cool for multiple reasons.
Wherever they are from, I spend a couple of minutes researching the football team in their hometown. Gives me an idea of the mascot name, and a few other things. Maxpreps or other sites have rosters. I don't name any players directly after a kid on the team (although you could I guess) but I pick a first and last name from the team roster that seem to be believable.
This has resulted in names that seem to fit the player and where they are from, specifically if their culture is found in those names.

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