Madden NFL 21 Sales Improve 20 Percent Year-Over-Year in its First Week, More Than 17 Million Games Played in The Yard

[Darth Aegis]

Re: Madden NFL 21 Sales Improve 20 Percent Year-Over-Year in its First Week, More Tha

I'm not surprised by these numbers at all & new modes like The Yard are only going to bring more & more gamers to the game especially the younger crowds.

[spoofrice11]

Disappointing to hear. Really thought more people would skip after they completely ignored Franchise mode.

[Darth Aegis]

Re: Madden NFL 21 Sees Strong First Week Unit Sales up Nearly 20 Percent Year-Over-Ye

Is this the thread where I get to say M21 is the best gameplay I've experienced in the series to date? Not sure if that's allowed yet.

Agreed! Yes, its definitely allowed. It still has it's moments but overall a much better experience & product imo. Be interested in the sales after next week.

[RogerDodger]

Re: Madden NFL 21 Sales Improve 20 Percent Year-Over-Year in its First Week, More Tha

For the sake of repetition, these aren't sales figures. These are 'sell-through' which is a metric measured by how many of the physical copies of the game provided to retailers are sold.

If a retailer receives 100 copies and sells 40, that's a 40% sell-through.

if a retailer receivers 50 copies and sells 30, that's a 60% sell-through.

An increase sell-through of 20%.

But they still sold less.

None of us know whether this is what has happened because we don't have the figures, but EA very specifically included the word 'sell-through' in their statement because that's what their figures are.

[inkcil]

Re: Week One Madden Sales up 20% vs. Last Year.

The ying and yang of Madden hearkens back to the ole taste great, less filling days.

September at OS.

PS- Glad our kids are in college and out of house. It would be difficult being a parent in this time period, but I know our kids wouldn't be playing video games, but each parent is different. We'd have them outside taking recess or watching the dog channel. lol j/k.

I wouldn't want to be a parent w/K-12 children at home.

I'm at the point to where I would buy Madden '91 right now if I needed to used NFL-video games as an escape (from the kids).

With all that's going on, no surprise if this does end up being the best selling Madden ever. LOL. They could have put "Unique Presentation Not Even Seen on Sundays" and "All New Roster Update" and "Your Favorite Past Features Are Back Again" on the back of the box and it would have sold like hotcakes.

You just gotta find whatever enjoyment you can out of it.

[Anthraticus]

Re: Madden NFL 21 Sales Improve 20 Percent Year-Over-Year in its First Week, More Tha

Pretty sad and not exactly helping to get rid of the of the dumb and ignorant sports fan stereotype...smh

[tyler28]

Re: Madden NFL 21 Sales Improve 20 Percent Year-Over-Year in its First Week, More Tha

For the sake of repetition, these aren't sales figures. These are 'sell-through' which is a metric measured by how many of the physical copies of the game provided to retailers are sold.

If a retailer receives 100 copies and sells 40, that's a 40% sell-through.

if a retailer receivers 50 copies and sells 30, that's a 60% sell-through.

An increase sell-through of 20%.

But they still sold less.

None of us know whether this is what has happened because we don't have the figures, but EA very specifically included the word 'sell-through' in their statement because that's what their figures are.

I saw about 20 copies at walmart yesterday and my first thought was its not selling like they thought it would.

Usually new games are sold out quick. To be a week old and that many copies still on the self tells me the consumer market is down compared to projections.

Sent from my SM-N960U using Tapatalk

[kjcheezhead]

Re: Madden NFL 21 Sales Improve 20 Percent Year-Over-Year in its First Week, More Tha

For the sake of repetition, these aren't sales figures. These are 'sell-through' which is a metric measured by how many of the physical copies of the game provided to retailers are sold.

If a retailer receives 100 copies and sells 40, that's a 40% sell-through.

if a retailer receivers 50 copies and sells 30, that's a 60% sell-through.

An increase sell-through of 20%.

But they still sold less.

None of us know whether this is what has happened because we don't have the figures, but EA very specifically included the word 'sell-through' in their statement because that's what their figures are.

They specifically included the word “sell through” and in turn focused on physical sales at a time when digital sales are becoming the preferred purchase more and more every year.

For what is worth, They did something similar with Madden 19 if you search it. The release simply said “strong first week of sales” and then went on to say that the series has sold 100 million copies since it began. Instead of giving 19s numbers. Of course 19 was still the 4th best selling game of the year that year.


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[UFCMPunk]

Re: Madden NFL 21 Sales Improve 20 Percent Year-Over-Year in its First Week, More Tha

All EA & NFL cares about unfortunately, sales numbers. All the casual gamers(those who play MUT and now The Yard)who don't watch NFL or know very little about the NFL buy the game every year not realizing the damage they are doing.

If MUT and Yard can't tell you who the QB of the Patriots was BEFORE Tom Brady, they can't buy Madden until they learn some NFL history lol. Or you define sales numbers by casual and true fans. If your true fans sales are low, then something is wrong lol

[roadman]

Re: Madden NFL 21 Sales Improve 20 Percent Year-Over-Year in its First Week, More Tha

I saw about 20 copies at walmart yesterday and my first thought was its not selling like they thought it would.

Usually new games are sold out quick. To be a week old and that many copies still on the self tells me the consumer market is down compared to projections.

Sent from my SM-N960U using Tapatalk

I was at BB opening day and maybe 20 copies for both systems were out.

I was the only one in the store at the time and it was before noon.

This also tells me people aren't heading into the stores anytime soon.

My wife and I went to a Days Inn in the Twin Cities Tuesday evening.

There were 10 cars overnight in the parking lot, front desk told us usually between 40 to 50 cars during normal Tuesday's pre-Covid.

[Madden08PCgmr]

Re: Madden NFL 21 Sales Improve 20 Percent Year-Over-Year in its First Week, More Tha

All EA & NFL cares about unfortunately, sales numbers. All the casual gamers(those who play MUT and now The Yard)who don't watch NFL or know very little about the NFL buy the game every year not realizing the damage they are doing.

If MUT and Yard can't tell you who the QB of the Patriots was BEFORE Tom Brady, they can't buy Madden until they learn some NFL history lol. Or you define sales numbers by casual and true fans. If your true fans sales are low, then something is wrong lol

I don't think the NFL cares, PERIOD, provided Madden isn't reflecting poorly on the Sheild.

I don't think they realize what an innovative product could do for them in terms of growing their brand. Might be hard to quantify in a short window. But if this was the addictive product it was 20 years ago it would only lend to what their fanbase could be going forward.

[tyler28]

Re: Madden NFL 21 Sales Improve 20 Percent Year-Over-Year in its First Week, More Tha

I was at BB opening day and maybe 20 copies for both systems were out.

I was the only one in the store at the time and it was before noon.

This also tells me people aren't heading into the stores anytime soon.

My wife and I went to a Days Inn in the Twin Cities Tuesday evening.

There were 10 cars overnight in the parking lot, front desk told us usually between 40 to 50 cars during normal Tuesday's pre-Covid.

I bet digital sales are up

Sent from my SM-N960U using Tapatalk

[drugsbunny]

I don't believe it... they have bots and paid purchasers similar to record labels boosting sales to create a buzz..  

[4thQtrStre5S]

Re: Madden NFL 21 Sales Improve 20 Percent Year-Over-Year in its First Week, More Tha

I don't think the NFL cares, PERIOD, provided Madden isn't reflecting poorly on the Sheild.

I don't think they realize what an innovative product could do for them in terms of growing their brand. Might be hard to quantify in a short window. But if this was the addictive product it was 20 years ago it would only lend to what their fanbase could be going forward.

I think the NFL believes they are helping EA's brand. I would suspect fans of the NFL seek out Madden rather than fans of Madden seeking out the NFL.

[ABR173rd]

Key phrase being "sell-though" (not sales) being up 20%. Sell-through is simply the % of games sold versus what was held in inventory for that month. To say "sell-through is up 20%" can be very misleading as EA could've simply shipped fewer physical copies to retailers this year in comparison to the same period last year. Somewhat of an irresponsible and misleading post by OS.  3Q earnings will be the tale of the tape (at least for the 1st month of sales).