From what I can tell be searching the internets, it appears it was first in Madden 2005 with the defensive pre-play controls. On a side not, I wish I hadn't searched because a I honestly couldn't believe some of the stuff I read about old Maddens that they are repeating even this year. lol
Anyway, I think it was added to deter gamers from blatantly running the same plays over again. I guess adaptive AI has been a consistent issue with Madden even last gen. The crazy thing is, I don't think it's an issue in the sense that they can't get it to work properly to deter a lack of play calling diversity but rather a balancing issue for how "fun" the game is.
In an interview before M10 came out, Ian talks about intentionally weakening adaptive AI in HUM v HUM games I guess because they felt like that was limiting User control, letting the AI adjust for you. So run/pass commit is likely some compromise to put some form of adaptive AI in control of the User. Same thing with the smart feature from Madden 09's weapons, it would show the User the their opponents play if repeated too many times but the AI players didn't do anything to adjust, without User input.
I really wish you hadn't inadvertently started me down this rabbit hole. lol
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