Take-Two may negotiate with the NFL for a non-exclusive license to challenge EA

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  • tsbmolina
    MVP
    • Feb 2012
    • 1290

    #1

    Take-Two may negotiate with the NFL for a non-exclusive license to challenge EA



    Hickey noted that Take-Two may negotiate with the NFL for a non-exclusive license to challenge Electronic Arts Inc (NASDAQ:EA) Madden’s dominance. According to the analyst, Take-Two’s NFL deal is limited to non-simulation games per the 2K label, including the recently launched NFL 2K Playmakers.
    Take-Two CEO Strauss Zelnick has suggested that arranging a FIFA license is more complex than with the NFL, NBA, or MLB, where current partnerships with leagues and players’ associations make talks more straightforward. Given Take-Two’s expanding portfolio and history of producing compelling NFL simulations, Hickey said that 2K Sports might likely be interested in reentering the NFL simulation market.
    Last edited by tsbmolina; 08-12-2024, 05:14 AM.
  • simbayless
    MVP
    • May 2011
    • 2026

    #2
    Re: Take-Two may negotiate with the NFL for a non-exclusive license to challenge EA

    Originally posted by tsbmolina
    https://www.msn.com/en-us/money/mark...ay/ar-AA1oxrKl

    Hickey noted that Take-Two may negotiate with the NFL for a non-exclusive license to challenge Electronic Arts Inc (NASDAQ:EA) Madden’s dominance. According to the analyst, Take-Two’s NFL deal is limited to non-simulation games per the 2K label, including the recently launched NFL 2K Playmakers.
    Take-Two CEO Strauss Zelnick has suggested that arranging a FIFA license is more complex than with the NFL, NBA, or MLB, where current partnerships with leagues and players’ associations make talks more straightforward. Given Take-Two’s expanding portfolio and history of producing compelling NFL simulations, Hickey said that 2K Sports might likely be interested in reentering the NFL simulation market.
    Just make the non excusive license a half Billy for EA/2K deal

    Comment

    • Hooe
      Hall Of Fame
      • Aug 2002
      • 21554

      #3
      Re: Take-Two may negotiate with the NFL for a non-exclusive license to challenge EA

      I think it's worth noting that the source of this rumor is a single line item of speculation offered by a stock market analyst, who is in no way affiliated with Take 2 Interactive, offering secondary justification for his "buy" guidance for Take 2's publicly-traded stock.

      Personally, I wouldn't read too much into this.

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