It is a link to prove that EA, not the NFL, was looking to get exclusive. The folks at EA were trying to see if they could get a deal in place without starting a bidding war with 2k, and this got leaked to the media.
In any case, I guess the NCAA and NASCAR were also going around and trying to snatch up exclusive licenses too. I mean, it's has to be a coincidence that they were looking to go exclusive along with the NFL too...

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