2K Making a Return?

[PVarck31]

Re: 2K Making a Return?

I’m pretty sure the license has expired or come close to at least a couple times in the past. And we haven’t heard talks between the NFL and ANYONE else. The NFL is perfectly fine working with EA.

Also the whole NFL is in decline is really overstated. They are dropping the same amount of viewers as everyone else is. Also they had the most viewed TV show of 2017, and had 13 of the top 20, and 7 out of top 10. The only programs in the top 10 were Trump’s Inauguration, the Academy awards and Trump’s address to Congress.


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Right. And that pretty much proves they have no interest in another company making a game. They basically have a handshake agreement with EA that whenever the license expires it's pretty much an automatic renew.

I just don't see this changing. Like, maybe ever. The only way I see them not renewing with EA would be if EA did something with Madden that made the NFL look bad. And I think we all know that's not gonna happen. And I'm not talking about gameplay. They don't care one single bit about that.

[Kanobi]

Re: 2K Making a Return?

There's a lot that Visual Concepts was able to achieve on the field with APF 2k8/NFL 2k5 that, for some reason, Tiburon has yet to grasp and implement. If VC used APF 2k8 as a base...with upgraded graphics, textures, additional animations/interactions (already ahead of madden in this area which is just ridiculous)...they'd generate some buzz with the NFL+2k branding doing the heavy lifting. Their problem has always been marketing with NFL2k. That's where my concern would be in terms of the game selling...not so much the quality but the marketing and long-term visibility beyond the hardcore segment of sports gamers.

[asantead22]

Re: 2K Making a Return?

Its time for Microsoft to purchase the NFL license and hire 2K to recreate their sports division!!! Microsoft could buy the license easily but bring in a developer that could truly compete with EA.
With the power of the X it would at least make EA step their game up


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[redsox4evur]

Re: 2K Making a Return?

Its time for Microsoft to purchase the NFL license and hire 2K to recreate their sports division!!! Microsoft could buy the license easily but bring in a developer that could truly compete with EA.
With the power of the X it would at least make EA step their game up


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Microsoft CAN’T buy the license. No other company besides EA can create a console NFL game.


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[asantead22]

Re: 2K Making a Return?

Not true! The license is available for purchase but the price is steep at $600mil


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[roadman]

Re: 2K Making a Return?

Nope, the license is exclusive.

[PVarck31]

Re: 2K Making a Return?

Not true! The license is available for purchase but the price is steep at $600mil


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Please cite this info you have.

[kjcheezhead]

Re: 2K Making a Return?

The NFLs business model is hurting its brand imo. There comes a point when consumers tire of having 1 video game option, of paying premiums to get NFL ticket only to find they need to fork over more to get Red Zone, of being asked to fork over $400-500 to go to a game.

It’s a combination of those types of decisions that’s brought about the decline in NFL revenue and attendance recently.

When you add in the concussion concerns, kids being directed towards basketball and soccer as safer options and the NFL does have to be worried about the future of their product.

It’s also true that the NFL has chosen to just completely ignore kids that like video games but don’t enjoy madden for whatever reason. Those are potential fans that could grow up to purchase more NFL products but are being wooed away by NBA or FIFA instead by their games and going on to purchase those leagues merchandise instead. If those kids have an opportunity to play some other football option like a new tecmo style game or 2k or whatever they still get guided towards football and the NFL which is a win for the league long term.

It’s been 13 years. I don’t see the NFL changing course, but the fact the NBA2k has become an equal to or may even have surpassed Madden in terms of sales should concern the NFL that they may be losing the next generation of sports fans to their leagues competitors.

[mestevo]

Re: 2K Making a Return?

The attendance stuff is pretty exaggerated, last years drop was found to be almost entirely accounted for by a change in habits and out of home viewing. Remains to be seen how much of an impact that same effect has this year (or if similar studies are being conducted)

I've never spent $400-500 to attend an NFL game though, including hotel and airfare. That seems like a stretch if someone's actually price sensitive, almost as much of a stretch as 'i don't like my video game football so I'm going to live a life of soccer and basketball'.

Despite all of the things people continue to come up with, the NFL continues to increase revenue. I'm not even sure it's even plateauing yet.

[kjcheezhead]

Re: 2K Making a Return?

You’re seriously telling me you have never spent $400 to attend a game...including airfare and hotel? GTFOH. An airline ticket is $250 at least and a hotel would be $50 for a dump. That leaves you $100 for the ticket, parking and gas. Forget about eating or drinking anything.

I live in Seattle and attend every Packers game. Been to the NFC championship. $800 just for the ticket in the corner of the end zone 20 rows up.

I was at the Fail Mary game. $280 for the other corner of the end zone. Anything between the 25 yard lines was $500 or more. Just the tickets alone.


You also totally misunderstand the concept of exposure and completely twisted what I said. No, it’s not “ I don’t like madden so I’m going to get into soccer”. It’s about getting football in front of kids early and often in the hopes kids will become fans of the sport. Ever heard of the Punt Pass and Kick contests? They were designed for that purpose. The more exposure a person gets early the more likely they will become lifetime fans that buy NFL products until the day they die.

The NFL limiting itself to one video game when it’s popular enough for multiple titles limits the number of kids getting exposed to the sport. It’s as simple as that. And yes, that opens the door for other sports leagues to capture these kids attention instead. If you were the NFL, what would you rather see a kid play if they don’t like madden? APF2k8 with retired players, old copies of madden on an old console, tecmo bowl or NBA2k 18 and FIFA?

[kehlis]

Re: 2K Making a Return?

You're fooling yourself if you think an 8 year old cares about the blocking in Madden.

The gameplay doesn't matter, they just want to play the NFL. Madden provides that.

The fact that there isn't a competitor to Madden isn't even a known issue to kids. Some of you guys are really reaching with this one.

[kjcheezhead]

Re: 2K Making a Return?

You're fooling yourself if you think an 8 year old cares about the blocking in Madden.

The gameplay doesn't matter, they just want to play the NFL. Madden provides that.

The fact that there isn't a competitor to Madden isn't even a known issue to kids. Some of you guys are really reaching with this one.

It doesn’t have to be the blocking, or game play at all. An 8 year old might find the controls too difficult, the contorted bodies weird, or just thinks Madden is a boring game.

Again, you’re totally misunderstanding the exposure concept. That fact that kids don’t know a competitor IS the issue. The kids that are deciding Madden isn’t fun, they probably aren’t playing a football game at all...because there aren’t any others. They are playing NBA 2k, FIFA, Rocket League, or a shooter. That limits the exposure to the sport and that is a probably for the league long term.

Granted, video games are 1 avenue of exposure no doubt. Play 60 and punt pass and kicks, etc get kids exposure to the shield as well. However the NFL also has to overcome parents not wanting kids to play football anymore and guiding them to other sports. Finding new ways to get kids attention instead of exclusives would be the smarter long term move.

None of this has any bearing on ending EAs exclusive license. The NFL has chosen more money now over getting as many new fans into the sport as possible. It’s been 13 years. There are signs the NFL has made a mistake in this case and is starting to losing its grip on American culture but I don’t expect them to change course anytime soon.

[kehlis]

Re: 2K Making a Return?

Again, you’re totally misunderstanding the exposure concept.

Again?

Also, I understand exposure very thoroughly but thank you for the very intentional condescending remark.


Your two most recent posts argue that kids are playing other games and genres. That isn't going to change.

Have 2 or 10 football games wouldn't change it either.

[kjcheezhead]

2K Making a Return?

Again?



Also, I understand exposure very thoroughly but thank you for the very intentional condescending remark.





Your two most recent posts argue that kids are playing other games and genres. That isn't going to change.



Have 2 or 10 football games wouldn't change it either.

My “again” was because Mestevo had already replied to me with a very condescending remark as well.

My point is it would change. It’s simple math. 10 games means 10 opportunities to capture a kids attention. NFL street, rocket league style football, mutant football league style, tecmo style, NFL 2k, Madden, NCAA would mean multiple football themed titles all completely different but still getting kids exposed to the sport of football.

Sorry but apparently you don’t understand the concept of exposure because it’s not even debatable that more titles=more exposure. That’s like saying it makes no difference if I have a large mixing bowl or a cereal bowl because they both will hold the same amount.

[kehlis]

Re: 2K Making a Return?

My “again” was because Mestevo had already replied to me with a very condescending remark as well.

My point is it would change. It’s simple math. 10 games means 10 opportunities to capture a kids attention. NFL street, rocket league style football, mutant football league style, tecmo style, NFL 2k, Madden, NCAA would mean multiple football themed titles all completely different but still getting kids exposed to the sport of football.

Sorry but apparently you don’t understand the concept of exposure because it’s not even debatable that more titles=more exposure. That’s like saying it makes no difference if I have a large mixing bowl or a cereal bowl because they both will hold the same amount.

Yes, math is simple (thanks again for once more being condescending to me for no reason). But consumer behavior doesn't follow simple math.

Ten more games, doesn't equal ten more games someone buys and plays. In fact, over exposure and saturation can kill a particular market (this is based on multiple studies which is part of what I do for a living by the way, so yes, I understand exposure. Again condescending for no reason).


I'm 100% with you on the Madden needs to be better train, I trust you a lot more than most on this board.

That said, this subject is not the sword to die on.