Edge has posted an article entitled, How to Market a Motorsports Game.
"When you take on a sports license you’re buying a specific audience. MotoGP fans follow that sport. Many of them own consoles. Your primary goal is to create a game that appeals to that particular audience.
The principle applies whether you’re looking at football or ice hockey or Formula One.
But even though it’s televised in over 200 countries, MotoGP isn’t the world’s biggest sport and we’re looking towards audiences that might not consider themselves fans of the sport - we’re looking at racing fans, which is a much larger audience.
I worked on MotoGP titles at THQ since 2000 and now here at Capcom, so I’ve been following this for some time now. Winning over the racing fan has always been the toughest challenge."
The principle applies whether you’re looking at football or ice hockey or Formula One.
But even though it’s televised in over 200 countries, MotoGP isn’t the world’s biggest sport and we’re looking towards audiences that might not consider themselves fans of the sport - we’re looking at racing fans, which is a much larger audience.
I worked on MotoGP titles at THQ since 2000 and now here at Capcom, so I’ve been following this for some time now. Winning over the racing fan has always been the toughest challenge."
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